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This Week's Marketing How-To

Creative Redeemed: How to Achieve Measurable Difference in Online Marketing

By Scott Brinker. How much of a difference does great creative make? You can measure precisely. Get the full story >

What Works in Marketing!

How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaign

Company: The Blue Cross
Location: Burford, United Kingdom
Industry: Nonprofit
Get the full story >
This Week's Top Articles

Get the Vote: Use Political Marketing Techniques to Power Your Campaigns
By Jean Fleming. How can marketers cop a few moves to win the vote for our products and services? Get the full story >

The Power of Podcasts
By Lisa Formica. But social media strategies really pay off—or are they just trendy alternatives with no measurable return? Get the full story >

Top Lessons Learned in Consumer-Generated Advertising
By Neil Perry. Marketers have recognized the immense creative talent that resides outside of Madison Avenue. Get the full story >

Boost Email Marketing Response With List Segmenting and Triggered Emails
By Neil Anuskiewickz. Forget "batch and blast" email. Now's a good time to start segmenting and sending triggered emails. Get the full story >

MarketingProfs Online Seminars

Marketing in an Economic Meltdown
October 10

A Note to Readers
from Ann Handley
Chief Content Officer

Bite-Sized Search Marketing

This week, MarketingProfs launches another in its series of snack-sized newsletters. Get to the Po!nt: Search Engine Marketing will help you figure out what's working (and what's not working) in Search from a marketer's particular point of view. It's good timing, I think, because Search is an increasingly essential tool in the marketer's toolbox.


The newest kid on the Get to the Po!nt block join Get to the Po!nt: Marketing Inspiration ("Swig a shot of Marketing Inspiration") and Get to the Po!nt: Small Business ("Invest 60 Seconds in Your Small Business"), among others. You can sign up for any or all of the snack-sized newsletters here.

What's behind the snack-sized strategy? MarketingProfs is developing these short, subject-specific newsletters to offer a quick take on topics we think you will find interesting, on the precise subjects you want to read about. They are perfect for media snackers... or just plain old busy types, too.

I invite you to test-drive one, two or more of these publications. You have to log in to your MarketingProfs account first and then you can select the topics of interest to you. And yep -- they're free.

Let me know how you enjoy them. As always, your feedback is appreciated!

p.s. And by the way, you can carry snack-sized newsletters with you on your iPhone via the MarketingProfs iPhone app. Details are here.

Upcoming Events

MarketingProfs Digital Marketing Mixer
October 22-23, 2008

Creating a Customer-Centric, Measurable Marketing Plan
October 16 with Laura Patterson

Recent Job Postings

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