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This Week's Marketing How-To

How to Foster 'Workable Wondering' to Harness Consumer Insights

By Gerald Zaltman and Lindsay Zaltman. How can you think deeply enough to challenge assumptions and engage in "disciplined imagination"? Get the full story >

What Works in Marketing!

How a New Mom and Pop Pet Food Retailer Used Social Media to Achieve $2.5 Million in Sales in Under Two Years

Company: K9 Cuisine
Location: Paris, IL
Industry: Retail, pet products
Get the full story >
This Week's Top Articles

Staying Up in a Down Economy: Eight Marketing-Strategy Tips from Best Buy and Wipro CMOs
By Roy Young. Follow this advice from two top CMOs. Get the full story >

Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions
By Barry Densa. Can asking a question in an ad increase sales? Get the full story >

Three Key Tips to Minimize Email-List Churn
By Loren McDonald. It's more important than ever to focus on retaining your subscribers and customers. Get the full story >

Seven Ways to Woo the 'Aspirational' Luxury Customer
By Suzanne Hader. Here are seven tips to draw out "aspirationals," just in time for the holidays. Get the full story >

MarketingProfs Online Seminars

Mobile Marketing: How to Harness the Power of the Small Screen
November 20

A Note to Readers
from Ann Handley
Chief Content Officer

This Week On (& Around) MarketingProfs

1. Save a seat now for this Thursday's Mobile Marketing: How to Harness the Power of the Small Screen. Mobisix co-founder Michael Foschetti is swimming in industry data about where the dollars are being spent in this advertising media.

Michael will tell you which mobile mechanisms can best reach U.S. consumers, and he'll show you the results of several client campaigns.


2. The MarketingProfs LinkedIn group continues to mushroom. Are you a member? Join here!

By the way, I like Chris Broganís take on LinkedIn recommendations as detailed in his post yesterday, Elements of a Good LinkedIn Recommendation. Are you leveraging LinkedIn to its fullest capacity as a "reputation engine," as Chris calls it? Could it be working harder for you?

3. Have you gotten your Fix lately? We introduced three new writers on the MarketingProfs Daily Fix, our daily group blog. Debuting this week and last are Amber Naslund (We Need to Talk, Six Keys to Bringing Up Social Media), Beth Harte (
The Social Media Release from a Marketer's Perspective
), and "social media handyman" Paul Chaney The Social Media Spokesperson. (Paul, by the way, also just landed a book deal on social media marketing from Wiley. Yeah, Paul!)

Thanks for stopping by. As always, your feedback is welcome and encouraged.

Upcoming Events

Content Marketing: How to Position Your Company as a Trusted Expert Resource
December 4 with Joe Pulizzi

YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing Strategy
December 11 with Michael Miller

Recent Job Postings

ECommerce Marketing Associate
Harvard Business Publishing

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