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YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing Strategy

Michael Miller
Thu., Dec. 11, 2008, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

With 60 million viewers watching more than 100 million videos each month, YouTube is a true Internet phenomenon. But YouTube isn't just for home-made video blogs and funny animal videos—it has the potential to be a high-impact and surprisingly affordable marketing vehicle for any business, small or large. Any business that can reach even a small subset of YouTube's 60 million monthly viewers has a significant advantage over its competitors.

To create an effective YouTube video, you have to determine what types of videos to produce, and how to integrate those videos with the rest of your marketing mix. It's not as easy as putting an existing commercial online; YouTube success requires a knowledge of the YouTube community and a unique online marketing savvy.

In this first of two seminars based on his best-selling book, YouTube for Business, author Michael Miller shows how to incorporate YouTube as part of your online marketing strategy. You'll learn how you can use YouTube to market your company, brand, products, and services online; what types of videos you should create; and how to promote and make money from your YouTube videos.

This session presents the essential strategies necessary for YouTube business success. For technical advice on how to produce, upload, and manage your YouTube videos, be sure to watch the second YouTube seminar, Creating Effective YouTube Business Videos.

PLEASE NOTE: Registration for this seminar does NOT entitle you to participate in the follow-up session. You must register for BOTH seminars... or become a Premium Plus member to have access to all of our seminars for a full year.


Michael Miller has written more than 80 non-fiction books over the past two decades. A graduate of the Indiana University School of Business, he worked for almost 20 years in both retail and corporate marketing environments before becoming a full-time writer.

Michael's best-selling business books include Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Wiley, 2008), Tricks of the eBay Business Masters (Que, 2007), Making a Living from Your eBay Business (Que, 2006), and Teach Yourself Business Plans in 24 Hours (Alpha, 2001). Upcoming books include The Complete Idiot's Guide to Search Engine Optimization (Alpha, 2009) and Selling Online 2.0: Migrating from eBay to Amazon, Craigslist, and Your Own Ecommerce Website (Que, 2009).

Michael's most recent book is YouTube for Business: Online Video Marketing for Any Business (Que, 2008). This is the first book from a major publisher dealing with YouTube for business professionals.

Who Should Attend?

This seminar is targeted at online marketing specialists, senior marketing executives, entrepreneurs, business owners, and anyone interested in promoting their businesses or websites online.

Participation in Part Two of this two-part series is not required, but it is recommended.

What Will You Learn?

  • How YouTube can help you market your businesses and products online
  • The costs involved in creating a prominent YouTube presence
  • What types of videos to produce—and what types of videos are destined to fail with the YouTube audience
  • How to develop a YouTube marketing strategy
  • How to incorporate YouTube as part of your existing online marketing mix
  • How to generate revenues from your YouTube videos

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