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This Week's Marketing How-To

Bringing New Color to the Gray World of Whitepapers

By Jonathan Kranz. Innovations in printing, distribution and whitepaper content development have dramatically changed the game. Get the full story >

What Works in Marketing!

How Travel Channel Effectively Engaged More than 2 Million Facebook Users

Company: Travel Channel
Location: Chevy Chase, MD
Industry: Entertainment, B2C
Get the full story >
This Week's Top Articles

Digital-Marketing Series: 9 Ways to Reach Digital Natives (and the Rest of Us, Too)
By Ann Handley. New media and technology have inherently changed the way the newest generations (and, increasingly, the rest of us) experience the world. Get the full story >

Email Deliverability Is in Your Hands
By Adam Covati. When it comes to email delivery, the most control lies in the hands of the sender. Get the full story >

Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them)
By Michelle Palmer. You can expect more from your telemarketing programs than appointment-setting and seat-filling. Get the full story >

How to Target Your Prospects With Military Precision
By J. Woody Meachum. Borrow a page from the US military to determine which digital marketing tactics work best to target your prospects. Get the full story >

MarketingProfs Online Seminars

How to Motivate Online Action: Compelling Incentives for B2B Lead Generation
November 6

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A Note to Readers
from Ann Handley
Chief Content Officer

Of iPhones and Voting

This past weekend, I finally bought an iPhone. I say "finally," because I feel a bit like I've arrived late to a party in full swing it seems that lots of people have been partying with their smart phones for forever, while I'm just now coming to the scene. Luckily, the festivities aren't ending any time soon.

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Thus far, I'm still getting to know how things work. But I have managed to do two things: set up my email (with the help of a step-by-step YouTube video - thank you, Aaron!) and download the two MarketingProfs mobile applications from the iPhone store. (In fact, I was one of 4,500 people to download our applications last week!)

The first application allows you to breeze through our site's popular Get to the Po!nt series of marketing newsletters, which are tiny but powerful mini articles of actionable marketing tips. Current topics include B2B Marketing, Buyer Insight, Email Marketing, Marketing Inspiration, New Media and Small Business. (More coming soon.)

The second application (newly launched a week or so ago) allows you to read, search, bookmark, email and easily scroll through thousands of marketing questions and answers from the popular marketing forum at MarketingProfs, the Know-How Exchange. Member of MarketingProfs (like you) can also ask a question.

More information on the applications both of which are free - is here. So iPhone users: Browse around, and enjoy!

And by the way, the little bird on the top of this newsletter has a message for you: Don't forget to VOTE today!

p.s. Are you on Twitter? Follow MarketingProfs there.

Upcoming Events

ONLINE SEMINARS
Twitter Like You Mean It: The Right Way to Tweet Your Brand
November 13 with Alan Wolk

Mobile Marketing: How to Harness the Power of the Small Screen
November 20 with Michael Foschetti

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