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This Week's Marketing How-To

Six Irrational Leaps to Avoid in Marketing

By Steve Cuno. Why do people believe things irrationally, in the face of zero evidence? Get the full story >

What Works in Marketing!

How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom Adoptions

Company: OfficeMax
Location: Naperville, IL
Industry: Retail, Office Supplies
Get the full story >
This Week's Top Articles

Shopper Marketing vs. the Asteroid
By Mitch McCasland. A checklist of five things to consider in balance with the best shopper-marketing initiatives. Get the full story >

Four Parts to Valuable Personas
By Angela Quail. Recent buzz about personas has created some confusion. Get the full story >

How Packaging Your Offering Enhances Your Brand
By Anthony Cirillo. Is your company packaging experiences? Get the full story >

Using Differentiators in Keyphrases: What Every Search Engine Optimization Effort Should Do
By Scott Buresh. In search, you have a very short window of opportunity for engaging your prospect. Get the full story >

MarketingProfs Online Seminars

Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and True
December 18

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A Note to Readers
from Ann Handley
Chief Content Officer

Wrapping Up 2008 (Almost)

It's that time of year again: the holidays are upon us, a new year looms, and the pundits polish their crystal balls and make their predictions for what's in the offing. This is our last newsletter for 2008, save for our annual "Best Of" compilation on December 23, so I'm starting the year-end wrap-up early highlighting a few recent things of note...

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1. Speaking of compilations, Daily Fix contributor Peter Kim assembled some 13 of us to answer the question, "What will 2009 hold for Social Media and Marketing?" Herein is what the hard-working Peter produced, 50 Social Media & Marketing Predictions for 2009. (That, and a bonus PDF!)

2. Our Get to the Po!nt newsletters have grown in 2008 and, what's more, they're getting better with age. The team who produces them (which now includes Claire Coyne, Christian Gulliksen, Ken Gordon, Sharon Edwards, Dawn Anfuso, Jason Lorentz and Megan Cordero) deserves special mention for their tremendous work. Thanks, guys! Check out the growing collection of bite-sized newsletters here.

3. And finally, back to the future, again: 2009 promises to be a great year for MarketingProfs, and I'm excited to share what we have in store for you, our subscribers, as the year unfolds. But first, in a sneak preview of 2009: Check out the amazing David Meerman Scott's planned virtual seminar, Lose Control of Your Marketing: The New New Rule of Marketing and PR. David will kick off our virtual seminar program next year. He's smart, inspiring, and hard-working. If you've never seen him or heard David... well, put this on your to-do like for the new year.

Upcoming Events

ONLINE SEMINARS
Lose Control of your Marketing: The NEW New Rule of Marketing & PR
January 7 with David Meerman Scott

Search Engine Optimizing Your Website, Soup to Nuts
January 15 with Stephan Spencer

Recent Job Postings

Brand Strategist
American Family Insurance

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