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Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and True

Stephan Spencer, Eric Ward
Thu., Dec. 18, 2008, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

Search algorithms have evolved. Link building has evolved with it. The best links are still from relevant, authoritative, trustworthy sources in nice neighborhoods. Do you have the tools, tactics, and methodologies in place to attract and garner the best links from the best sources?

Everyone seems to be in a frenzy to get links to their sites. Usually for the wrong reasons and from the wrong sites. Terms like Link Popularity, PageRank, Hubs, Authorities, Hilltop, Sandbox, Anchor Text, etc. are being bandied about and discussed ad nauseam. Marketers obsess over concepts like link leakage, bleeding PageRank, nofollow tags, triangular links, link architecture, link equity. There are many companies selling linking services that are absolutely 100% worthless.

Get past all the misinformation and disinformation and join two of the top-most experts on link building, as they share their favorite tips, lessons learned, tools, and success stories. This seminar will be rich with case study examples.


Stephan Spencer is Founder and President of Netconcepts, a leading natural search marketing firm. Clients include Home Shopping Network, AOL, Verizon, Discovery Channel, and REI, to name a few.

Stephan is an author of the upcoming O'Reilly book The Art of SEO with co-authors Rand Fishkin and Jessie Stricchiola, due out in 2009. Stephan is also a Senior Contributor to and to Practical Ecommerce, a monthly columnist on Search Engine Land, and he's contributed to Multichannel Merchant, DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine among others. He is co-author of the analyst report "The State of Search Engine Marketing 1.0 - New Strategies for Successful Cataloging" published by Catalog Age.

Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA,, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), IQPC and IIR.

Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer's Scatterings.

Eric Ward founded the Web's first service for publicizing Web content back in 1994, and he still offers these services today. His client list is a who's who of online brands. Eric is best known as the person behind the original linking campaigns for Books, The Link Exchange,, Rodney Dangerfield, WarnerBros, The Discovery Channel, the AMA, and The Weather Channel. His services won the 1995 Tenagra Award for Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine in 1997. Eric also wrote the Link Building column for ClickZ, the NetSense column for Ad Age magazine, and is a 4-star speaker at major industry conferences.

Who Should Attend?

  1. Know that you're missing out on key linking opportunities, but you just don't know which ones and how to find them
  2. Don't have all the answers on what it takes to get coverage and links in the right places from the right people
  3. Don't have a current linking strategy or have one with holes

Successful link builders take an active role in the process. They don't just sit back and hope that links happen. They make them happen! Take the first step by registering for this virtual seminar today.

What Will You Learn?

  • How to get the best anchor text that you can
  • How holistic linking works
  • When and how to purchase links
  • How maximize on-site and off-site link architecture
  • How to mine and analyze competitor site links and industry-specific links
  • The biggest link building mistakes and myths
  • How to write and release effective press releases
  • Link building in blogs and RSS feeds
  • How to get to the right people with the right message
  • How to optimize your link architecture to get the most out of your inbound links

Register Now!

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