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This Week's Marketing How-To

Big Impact from Seemingly Small Changes: How Multinationals Are Starting the Sustainability Journey

By Rachel Botsman. What's the right "green" approach for large, multinational brands? Get the full story >

What Works in Marketing!

How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and Donations

Company: Acumen Fund
Location: New York, NY
Industry: Nonprofit
Get the full story >
This Week's Top Articles

Six Steps to Instant Revenue: Successful Email Marketing Is Right Under Your Nose
By Sheldon Gilbert. Your email marketing doesn't have to remain merely an educated guess, predicated on seasonal and industry trends. Get the full story >

Eco-Logos: A Double-Edged Sword?
By Jacquelyn A. Ottman. Eco-logos are all the rageóbut how valuable are they as a marketing tool? Get the full story >

Closing the Marketing Credibility Gap
By Geoff Dillon. The good news is that you can close any gap significantly by leveraging PR and marketing together. Get the full story >

Blueprint for Online Success: Understanding the Fundamentals of Web Site Design, Part 2
By Peter Sena. Here is part two in a series about the importance of good Web site design and the process of streamlining site creation. Get the full story >

MarketingProfs Online Seminars

Content Marketing: How to Position Your Company as a Trusted Expert Resource
December 4

A Note to Readers
from Ann Handley
Chief Content Officer

A Message from Shelley

This week, I have a message from Virtual Seminar Den Mother, Shelley Ryan. Writing from beautiful Houston, Shelley says...


"Did you know that over 90% of purchasing decisions begin online? That's why many marketers are shifting more of their budget into publishing useful, relevant content and less of it into traditional advertising.

"If you want some insight on just what kind of information will draw love and attention from customers, join us for this Thursday's online seminar: Content Marketing: How to Position Your Company as a Trusted Expert Resource.

"Junta42's founder and chief content officer Joe Pulizzi will take you on a 90-minute tour of how (and why) you should fit a content plan into your overall marketing strategy."

Sign up here.

Sounds good, right? I'm moderating Joe's talk. Will I see you there? I hope so!

Thanks for stopping by, and enjoy this week's issue of MarketingProfs.

p.s. Are you on Twitter? Be sure to follow me there at

Upcoming Events

YouTube for Business, Part 1: Making YouTube Part of Your Online Marketing Strategy
December 11 with Michael Miller

YouTube for Business, Part 2: Creating Effective YouTube Business Videos
December 12 with Michael Miller

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