YouTube for Business, Part 2: Creating Effective YouTube Business Videos
- Michael Miller
- Fri., Dec 12, 2008, 12pm ET (9am PT)
- 90 minutes
With 60 million viewers watching more than 100 million videos each month, YouTube is a true Internet phenomenon. But YouTube isn't just for home-made video blogs and funny animal videos — it has the potential to be a high-impact and surprisingly affordable marketing vehicle for any business, small or large. Knowing this, how do you create an effective YouTube video — and get it viewed by the YouTube community?
In part one of this two-seminar series, YouTube for Business author Michael Miller helped you develop a YouTube marketing strategy for your business. In this second seminar, he provides the technical details you need to shoot and upload your own YouTube videos.
What kind of equipment do you need? How much money should you spend? How do you write an effective script? Should you shoot the video yourself or hire an outside video production firm? What technical specifications are appropriate? How do you upload and manage videos on the YouTube site? Is there any way to track your videos' performance?
This seminar answers all these technical questions — and more. You'll quickly discover that you don't have to be a video professional to create an effective YouTube video. You don't need a big budget — anyone can do it, if you follow the advice presented in this seminar. With a little planning and the right creative direction, low-cost YouTube videos can become an important part of your marketing mix and drive significant traffic (and sales) to your existing website.
PLEASE NOTE: Registration for this seminar does NOT entitle you to participate in part one of this two-part series. You must register for BOTH seminars... or become a Premium Plus member to have access to all our seminars for a full year.
Michael Miller has written more than 80 non-fiction books over the past two decades. A graduate of the Indiana University School of Business, he worked for almost 20 years in both retail and corporate marketing environments before becoming a full-time writer.
Michael's best-selling business books include Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus (Wiley, 2008), Tricks of the eBay Business Masters (Que, 2007), Making a Living from Your eBay Business (Que, 2006), and Teach Yourself Business Plans in 24 Hours (Alpha, 2001). Upcoming books include The Complete Idiot's Guide to Search Engine Optimization (Alpha, 2009) and Selling Online 2.0: Migrating from eBay to Amazon, Craigslist, and Your Own Ecommerce Website (Que, 2009).Michael's most recent book is YouTube for Business: Online Video Marketing for Any Business (Que, 2008). This is the first book from a major publisher dealing with YouTube for business professionals.
Who Should Attend?
This seminar is targeted at online marketing specialists, CEOs and senior leaders, entrepreneurs, business owners, and anyone interested in promoting their businesses or websites online.
Participation in Part One of this two-part series is not required, but it is recommended.
What Will You Learn?
- How to choose the equipment you need
- How to shoot professional-looking videos with a low-cost camcorder
- When—and how—to prepare for a professional video shoot
- How to edit and enhance your videos
- How to upload your videos to YouTube
- How to manage and track your videos' performance
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.