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This Week's Marketing How-To

22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)

By Ann Handley. Are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? Get the full story >

What Works in Marketing!

How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppers

Company: OfficeMax, Inc.
Location: Naperville, Ill.
Industry: Retail (B2C, B2B)
Get the full story >
This Week's Top Articles

Six Free Tools for Online Reputation Management
By Dan Schawbel. Part of your brand is in the hands of others, so it's critical that you monitor it before a flame becomes a forest fire. Get the full story >

Email Marketing Disobedience: Six laws of proper e-Newsletter creation, and why you should ignore every one of them
By Gary Levitt. Here's how to avoid polluting the e-cosystem with mediocre e-newsletters. Get the full story >

Marketers, It's Time to Hop Off the 'Time Management' Treadmill
By Stephan Spencer. Most marketers are overloaded and under-resourced. But it doesn't have to be that way. Get the full story >

Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
By Mike Volpe. Help your customers find you through search engine optimization, which focuses on getting your Web site listed in the unpaid, organic search engine results. Get the full story >

MarketingProfs Online Seminars

Lose Control of your Marketing: The NEW New Rule of Marketing & PR
January 7

A Note to Readers
from Ann Handley
Chief Content Officer

The Gems of 2008!

Welcome to this special issue of MarketingProfs Today. In the past I've called this a "best of" issue, highlighting the best content from the previous year. But this year, I've taken a slightly different tack and pulled some 2008 gems that you might have missed.


Some of the articles included in this year-end issue are slightly offbeat (like Stephan Spencer's article on "GTD"), others are nicely done (like Gary Levitt's article on Email Marketing Disobedience), and others are just great information (like my interview with Jason Alba on Facebook and Dan Schawbel's Six Free Tools piece). I hope you enjoy them all.

On behalf of everyone here at MarketingProfs, thank you to you, our members, for all of your support this year. It's both an honor and a privilege to interact with you via the newsletter, our seminars, our conferences, blog, Know-How Exchange, on Twitter, and the like... and we appreciate your vital role in our business. Here's to 2009!

p.s. MarketingProfs is running a sweet holiday special for you and some special marketer on your list. Through the end of 2008, you can buy a Premium Membership for someone else, and get another one for yourself, FREE! Won't it be cool to have someone else as equally informed as you'll be next year, with all the great stuff you'll be learning as a MarketingProfs Premium membership? See the full details here:

And by the way, if you are already a Premium member, we have a gift for you, too:

p.p.s. If you are on Twitter, follow us there.

Upcoming Events

Digital Marketing World Spring 2009 -
Free Virtual Conference

April 1, 2009

Search Engine Optimizing Your Website, Soup to Nuts
January 15 with Stephan Spencer

Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off Tactics
January 22 with Greg Verdino

Recent Job Postings

Events Content Manager (Conference Programmer)

Marketing Communications Manager
Kohler Co

Find and Post Jobs >

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