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Navigating Search Marketing, and a Sneak Peak at Boston
The top story in today's newsletter is excerpted from Alan Rimm-Kaufman's MarketingProfs How-to Guide: Your Template for Creating a Search Marketing RFP. The excerpted bit offers an excellent primer on Search Marketing. But the full Guide goes on to explain more broadly all you need to know about Search Marketing. (But possibly were afraid to ask!) We produced the guide to help marketers navigate what can be very murky waters: Search marketing is one of those tactics that can easily overwhelm, even when your plan is to outsource the entire thing. Essentially, the Guide first offers a quick overview of search marketing to bring you up to speed, and then provides suggestions to help you decide which services you need: which to keep, and which to outsource. If you choose to outsource, the handbook walks you through the process of crafting an RFP to select the best provider of those services. Or, said another way, it's one invaluable tool! So: Download. Curl up. Enjoy. BTW – don't miss this week's complimentary sneak peek at our "Driving Sales" event, where a handful of speakers from June will be weighing in on Solving B2B Marketing Dilemmas: A Sneak Peek at the Boston B2B Forum on Driving Sales. If you are considering attending in Boston, or just want to hear more, here's your chance to get a preview of the action. (Bonus: At the end of the live broadcast, one lucky someone from the audience will receive two free nights at the four-star Renaissance Boston Hotel.) Registration is gratis, so please sign up to reserve your seat.
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