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This Week's Marketing How-To

Five Key Considerations Before Launching a Company Blog

By Carrie Shearer. Every organization must address its own unique set of circumstances before it can determine whether a blog is the right step. Get the full story >

Case Study

A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Its Sales by Providing a Personalized Web Site Experience

Company: Sydney's Closet
Location: Maryland Heights, MO
Industry: Retail, Online
Get the full story >
This Week's Top Articles

Five Inexpensive Direct Mail Tools to Generate Sales Leads Fast
By Dean Rieck. When your goal is to generate sales leads, simpler, cheaper direct mail formats often work better. Get the full story >

Marketing Optimization for Maximum ROI
By Laura Patterson. You've heard of site optimization, search engine optimization, and so on. Now, let's talk about marketing optimization. Get the full story >

Brand New Thinking: Put It in Cultural Context
By Ted Mininni. As you seek to keep your brand fresh, you might be tempted to jump on the latest trends and fads. But is that really the solution? Get the full story >

Google Analytics: Using Metrics to Track and Improve Email Marketing Results
By Dan Forootan. Marketing professionals know that careful, accurate, and constant campaign tracking and analysis are just as important as delivery itself. Your email marketing campaigns, integrated with Google Analytics, make this possible—and easier to do than ever before. Get the full story >

MarketingProfs Online Seminars

Creating a Customer-Centric, Measurable Marketing Plan
June 5

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A Note to Readers
from Ann Handley
Chief Content Officer

Packing for the B2B Event, Coffee Time

This time next week -- along with many staffers, sponsors and some of you -- I'll be at the MarketingProfs Driving Sales event, which takes place next Monday and Tuesday (June 9 and 10) in Boston.


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I hope to meet you there, in person. But if you can't join us, and wish you could, don't despair: We'll be blogging the event on our blog and elsewhere, and MarketingProfs contributor Christopher Penn promises to capture some of the action on his Flip video camera.

And speaking of Chris Penn, he produced a great particularly good episode of Marketing Over Coffee this week, a podcast produced by Chris and John Wall and sponsored by MarketingProfs. In this week's 20-minute installment, Chris and John tackle the tricky question: What separates bulk email from sleazy spam?

There's lots more, too. Listen to the podcast by following this link.

If you haven't listened to Marketing Over Coffee yet, you are in for a treat: these guys are both informative and fun. In fact, you'd never know that they record their show at 5 AM, from a local Dunkin Donuts shop. (In other words, they really are talking marketing over coffee....) Great stuff!

Thanks for stopping by. Hope to see you next week!

Upcoming Events

CONFERENCES
Business-to-Business Forum 2008
June 9 & 10, 2008

ONLINE SEMINARS
Beyond Trade Show Metrics: Improving Your Event Marketing ROI
July 10 with Skip Cox

Recent Job Postings

Director of Product Marketing
Satmetrix Systems

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