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This Week's Marketing How-To

How to Generate Marketing Leads Efficiently and Increase Marketing Returns

By Zephrin Lasker. Cost-per-lead lead-generation advertising allows online marketers to pay only for leads—not for clicks and impressions that might never convert. Get the full story >

What Works in Marketing!

How an Internet Technology Company Harnessed the Live Streaming of March Madness to Increase Visibility for Its Network-Monitoring Product

Company: eTelemetry
Location: Annapolis, MD
Industry: Internet technology, B2B
Get the full story >
This Week's Top Articles

Email Hygiene: Six Ways to Polish Your List
By Eric Groves. If your email hygiene is lax, you're greatly limiting the success of your campaigns. Get the full story >

The Power of Search Within a Complex Sales Cycle
By Roxanne Lott. Why is it that so many business executives still contend that online marketing "doesn't work" for businesses with complex sales cycles? Get the full story >

Case Study: The Attraction Advantage—How Mexican Mangos Ripened Sales 13% in Four Months
By Jenny Schade. Two-thirds of US consumers have never tasted a mango, and you've been hired to generate sales during the brief Mexican mango season. What to do? Get the full story >

A Six-Step Web-Branding Blueprint for the Experience Economy
By Jerry Bader. Failure to adapt to new realities results in potentially unwanted and dramatic consequences. Get the full story >

MarketingProfs Online Seminars

Getting Through and Staying Clean: Better Email Deliverability
August 14

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A Note to Readers
from Ann Handley
Chief Content Officer

Voices of the Summer Games

I can't say I planned on watching much of this summer's Beijing Olympics. But for the first time in a long time, I'm finding myself hooked.

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The televised coverage is part of it. When I'm parked on my couch watching the events, it's alternatively a new experience as well as a shot of nostalgia. Here, in 2008, I'm watching the summer games with my own kids. But I can't help but recall a few decades ago, when I was the kid in the room watching the events with my own parents, with Jim McKay in place of Bob Costas.

The online coverage of the games, however, offers a whole different perspective. The major news sites offer immediate access, of course. But this summer, it seems you can't surf an inch on the Internet without bumping into Olympic news or coverage on someone's blog, or Flickr page, or Twitter stream.

I've been following the experiences of my friend Rohit Bhargava (who, incidentally, will speak at this fall's Digital Marketing Mixer in Arizona), as he's in the midst of his two-week visit to Beijing. Rohit is there helping his client Lenovo promote its Voices of the Summer Games site, that features 100 Olympic athletes blogging their journeys to Beijing and experiences at the Olympics. Rohit's coverage offers a marketer's eye view of the events, which is pretty interesting. Check it out!

p.s. Want to attend the Inbound Marketing Summit this September in Boston for free, mingling with the likes of Seth Godin, David Meerman Scott and others? Toss your name in the hat here.

Upcoming Events

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October 22-23, 2008

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August 15 with Karen Talavera

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August 21 with Denise Shiffman

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