Voices of the Summer Games
I can't say I planned on watching much of this summer's Beijing Olympics. But for the first time in a long time, I'm finding myself hooked.
The televised coverage is part of it. When I'm parked on my couch watching the events, it's alternatively a new experience as well as a shot of nostalgia. Here, in 2008, I'm watching the summer games with my own kids. But I can't help but recall a few decades ago, when I was the kid in the room watching the events with my own parents, with Jim McKay in place of Bob Costas.
The online coverage of the games, however, offers a whole different perspective. The major news sites offer immediate access, of course. But this summer, it seems you can't surf an inch on the Internet without bumping into Olympic news or coverage on someone's blog, or Flickr page, or Twitter stream.
I've been following the experiences of my friend Rohit Bhargava (who, incidentally, will speak at this fall's Digital Marketing Mixer in Arizona), as he's in the midst of his two-week visit to Beijing. Rohit is there helping his client Lenovo promote its Voices of the Summer Games site, that features 100 Olympic athletes blogging their journeys to Beijing and experiences at the Olympics. Rohit's coverage offers a marketer's eye view of the events, which is pretty interesting. Check it out!
p.s. Want to attend the Inbound Marketing Summit this September in Boston for free, mingling with the likes of Seth Godin, David Meerman Scott and others? Toss your name in the hat here.