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This Week's Marketing How-To

She's Waiting: Five Ways to Reach Women via Sustainable Business Practices

By Andrea Learned. An authentic and established sustainable commitment is good business with a double whammy. Get the full story >

What Works in Marketing!

How Lenovo Used New Media Along With Olympic Sponsorship to Help Establish Global Brand Awareness

Company: Lenovo
Location: Morrisville, NC
Industry: Computer Technology, B2C
Get the full story >
This Week's Top Articles

The Power of Green Lies in the Hands of Marketers
By Jacquelyn Ottman. Many people think the power to restore our environment lies with scientists and engineers. In fact, it lies with marketers. Get the full story >

Getting 'Social' with Social Media—Q&A With Rohit Bhargava
By Mack Collier. Marketer, blogger, and frequent speaker Rohit shares advice on how to get the most from the conference experience. Get the full story >

Top 10 Challenges Interactive Marketers Face
By Aaron Kahlow. The top 10 challenges are fundamental to both the individual and the organization. Get the full story >

Three Ways to Improve Your Lead-Nurturing Strategy
By Kathy Rizzo. Consider the following three recommendations to enhance your strategy. Get the full story >

MarketingProfs Online Seminars

What's Hot, What's Not in Online Marketing: A Sneak Peek at the MarketingProfs Digital Marketing Mixer
September 25

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A Note to Readers
from Ann Handley
Chief Content Officer

Our New Store

Today is the ribbon-cutting ceremony for our brand-new store. On its shelves are our How-To Guides and Marketing Research, including our B2B Lead Generation reports and Web 2.0 Guide, to name but a few browseable titles there.

Essentially, these and other products that previously have been available to paid members only are now available for one-off purchase. (Of course, our Guides, Research and much more remains a benefit of Premium membership for our paid subscribers.)

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Take a look at the our store now:

www.marketingprofs.com/store

In the weeks and months ahead, we’ll be stocking the shelves with more goodies, including individual case studies and seminars along with bundled content “packs” focusing on specific subjects. In the meantime, please drop me a line if there’s something specific you’d like to see in our store.

p.s. We’ve had to postpone our planned, free “sneak peak” of our Digital Marketing Mixer: What’s Hot, What’s Not in Digital Marketing, to next week, September 25. Two of the key people in our seminar production team – including Mission Control’s Shelley Ryan and Customer Service Ninja Penny Fiederlein – are recovering from the effects of Hurricane Ike in Houston. As of Monday, Shelley was fine but still without power. (Penny high-tailed it to family in Florida.)

This may be inconvenient for the likes of all of us, but it’s downright disastrous for Shelley, Penny, and their families, along with everyone else dealing with Ike. Thanks for your understanding and patience.

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up Business
October 2 with Michael A. Brown

Creating a Customer-Centric, Measurable Marketing Plan
October 16 with Laura Patterson

Recent Job Postings

Director of Product Management
IVANS, Inc.

Director of Marketing, Retail
The MEI Group

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MarketingNPV

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U.S. Postal Service

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