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This Week's Marketing How-To

Five Marketing-Plan Pitfalls to Avoid

By Tim Calkins. It's hard to do great marketing without a clear plan. Get the full story >

What Works in Marketing!

How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronics

Company: Sharp Electronics Corporation
Location: Mahwah, New Jersey (US Headquarters)
Industry: Consumer Electronics, B2C
Get the full story >
This Week's Top Articles

Kodak Clicks With Social Media Success
By Amber Naslund. Kodak has invested people, energy, and two years of dedicated effort into building its highly effective social media program. Get the full story >

Microconnecting With Your Customers via Microblogging: Q&A With Connie Reece
By Mack Collier. There's a new kid on the social media block that's starting to garner a lot of attention. Get the full story >

Maximizing Lead Generation Marketing ROI (Part 1): Lead Quality Counts
By Jim Lenskold. Effective lead-generation marketing is very much tied to overcoming certain challenges to prioritize lead quality over lead quantity. Get the full story >

Fundamental Design Rules for Email Marketing Success
By Winston Bowden. Good email design is a critical part of ensuring a high response rate. Get the full story >

MarketingProfs Online Seminars

What's Hot, What's Not in Online Marketing: A Sneak Peek at the MarketingProfs Digital Marketing Mixer
September 25

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Webinar: Key Metrics for Successful Lead Management Programs.

Register to find out how you stack up against your competition.

Register here.

A Note to Readers
from Ann Handley
Chief Content Officer

Join Us Thursday!

Shelley Ryan, the Nerve Center of our Virtual Seminar business, lives in an area of Houston that remains without some fundamentals. Like hot water. And working appliances.

As Shelley wrote yesterday, "Talk about getting primitive... No power, no hot water, no air conditioning (!!), and worst of all, no internet connection in my neck of Houston yet. "Never fear!" she added. "We've got one running on propane for you this week."

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Shelley's talking about this Thursday's What's Hot, What's Not in Online Marketing: A Sneak Peek at the MarketingProfs Digital Marketing Mixer, which kicks off at 12 PM Eastern on September 25. The hour-long seminar is free to all members.

If you're still pondering whether to join us in Arizona for two days next month, this free, 60-minute broadcast will help you decide. Moderator Rohit Bhargava leads some key presenters from that conference in a discussion on the digital issues marketers are facing today. You'll hear from:

Stephanie Miller of Return Path, the Email Track Chair, on what makes customers respond
Stephan Spencer, the Search Track Chair, on search and website emergencies
Your Field Guide to your social media forays, Connie Reece
Social Media ROI guru Katie Paine
The village matchmaker of email and social media, Greg Cangialosi

Want another good reason to attend? Tune into the entire broadcast because at the end, we're going to randomly choose someone from the audience to receive two free nights at the Radisson Ft. McDowell Resort and Casino, October 22nd & 23rd. (A $400 value!)

Register here. Please drop in and check it out. Shelley wouldn't miss it, she says, even if it means she has to dodge debris to do so.

Upcoming Events

CONFERENCES
MarketingProfs Digital Marketing Mixer
October 22-23, 2008

ONLINE SEMINARS
Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up Business
October 2 with Michael A. Brown

Creating a Customer-Centric, Measurable Marketing Plan
October 16 with Laura Patterson

Recent Job Postings

Director of Product Management
IVANS, Inc.

Director of Marketing, Retail
The MEI Group

Project Manager
MarketingNPV

Find and Post Jobs >

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