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This Week's Marketing How-To

How Your Business Can Benefit From Using Twitter: Four Proven Strategies

By Mack Collier. Here's how Comcast, Dell, The Home Depot and others are leveraging Twitter, and how you can, too. Get the full story >

What Works in Marketing!

How New Media Helped a Rural UK Mail Order Company Go Nationwide, Global

Company: Wiggly Wigglers
Location: Blakemere, Herefordshire, UK
Industry: Home and Garden, B2C
Get the full story >
This Week's Top Articles

Adopting a Web 2.0 Mindset: Walk Before You Wiki
By Val Fox. For all the buzz about blogs, wikis, widgets and more, the question you need to answer is, "Is this what our customers want?" Get the full story >

Tackling the 'Too Hard to' Pile of Marketing Accountability
By Laura Patterson and Theresa Kushner. It's time to tackle the things you'd rather avoid: marketing accountability, analytics, and ROI. Get the full story >

Hardwired to Love Brands
By Martin Lindstrom. Why are "mirror neurons" so relevant to marketers? Get the full story >

Navigating the Seven Cs to Relevance
By Claire Ratushny. Marketing a business is more challenging than it ever was. The key these days is "relevance." Get the full story >

MarketingProfs Online Seminars

Dialing Isn't Dead: How B2B Marketers Can Pick Up the Phone and Pick Up Business
October 2

A Note to Readers
from Ann Handley
Chief Content Officer

What's New, and Who Should You Follow on Twitter?

I have two new (and new-ish!) things to remind you of this week:

1. We've introduced a new "Members Only" section of the site to give our paid members an At-A-Glance view of the Premium marketing resources at their fingertips.


Check out this area, which includes Premium How-to Articles, Exclusive Case Studies, Online Seminars, and more. We hope this section will be a little like the club lounges the major airlines offer during travel an immediate place to get what you are looking for.

2. Whenever we run an article on Twitter on MarketingProfs, I always get a ton of emails from readers who want to jump in, but aren't sure who to follow. They ask me, "So who should I be following there?" Mack Collier's lead article this week on Twitter reminds me that there's a Twitter directory tool called TwitDir that offers a searchable interface for Twitter power users. Also, Guy Kawasaki's Alltop, which is a sort of digital "magazine rack" of popular topics, has a shelf devoted to the "Twitterati." (And yes, I'm on it — follow me at

Thanks for stopping by, and as always, your feedback is always welcome!

Upcoming Events

MarketingProfs Digital Marketing Mixer
October 22-23, 2008

Creating a Customer-Centric, Measurable Marketing Plan
October 16 with Laura Patterson

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