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When Bailing Is a Bummer (and What to Do About It)
We spend tons of time, money, and effort to get our customers to visit our web site landing pages. Isn't it disheartening when they bail within a few seconds? This week's Premium article by Anna Talerico offers a solution to that problem. Actually, it offers five: Five Ways to Improve Your Landing Pages Right Now. So please check it out, and let me know what you think! As it happens, we're all about landing pages this week, having just published our newest interactive solution with SmartTools: High-Performance Landing Pages. (I don't really like using the word "solution" to describe much of anything ... but in this case, it's accurate.) What's a SmartTool, exactly? It's a unique online tool that provides a blueprint for you, in this case, to set landing page goals and targets; segment your audience; choose the best landing format and platform to fit your goals; create compelling offers, and so on. We have other SmartTools on Email and Marketing Plans here in the Members Only section of the site. All of them are free to Premium members. Not a Premium member? Not a problem: We offered a great seminar last week gratis on landing pages—High-Performance Landing Pages that Boost Your Bottom Line. By "gratis" I mean it was open to everyone, so take it down and pass it around, to paraphrase the old drinking song. And speaking of drinking, this Thursday is Thanksgiving in the US, a traditional day of expressing gratitude for food, family and football, among other things. If you are celebrating this week (or even if you aren't), I wish you all a wonderful, memorable, fantastic week! Cheers!
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