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 This Week's Marketing How-To
True Stories: A Cautionary Tale of Rebranding Gone Astray
By Liz Conlin. We often learn more from our mistakes than from our successes. Get the full story >
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Support Your Campaigns With Solid Data
Get the latest data on consumers’ online habits, preferences and inclinations. The Digital Marketing Factbook gives you everything you need to create powerful digital messages to retain loyal customers and attract new ones. Read more >
This Week's Top Articles

How to Capture Your Company's Essence in 15 Words
By Kathryn Roy. If you jettison the jargon and superlatives, your message will resonate all the more. Get the full story >

Sales: Strategic Calling to Find Hidden Opportunities in Your Current Accounts
By Ken Valla. As frozen budgets begin to thaw, where's the best place to start for shifting from survival mode to growth modey? Get the full story >

The Anatomy of a Conversion Path
By Anna Talerico. A well-designed conversion path does more than guide a user toward the ultimate goal of becoming a customer. Get the full story >

Embracing Cross-Channel Analytics to Create a Competitive Advantage
By Laura Patterson. If you are using multiple channels and you want to both understand what's really working and enrich your customers' experiences with your organization, then you'll have to step into the world of cross-channel analytics. Get the full story >

MarketingProfs Online Seminars

What Matters Next: Doing Business in 2010, with Seth & Guy
January 7

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A Note to Readers
from Ann Handley
Chief Content Officer

In Your Facebook

Have you noticed that Facebook is suddenly... well, in your face?

Three of the recent top five stories at MarketingProfs are about Facebook: Specifically, they're about using the social platform to grow your business. (I'm talking about Mari Smith's Ten Steps for Creating a FANtastic Facebook Fan Page, Yes, Facebook Is a Business Tool by Paul Chaney, and Morgan Stewart's Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It.) And last week, we had an impressive turnout for Jeff Widman's back-to-back seminars on Facebook.

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From my perspective, the popularity of those articles and webinars is due, in part, to the fact that organizations know they should be leveraging Facebook. But they aren't quite sure how to go about it, or how to measure any success there.

To that end, we've added another little helper to your Facebook workshop: This week, we released a brand new Facebook case study collection that shows you how to increase brand awareness, target specific markets, promote new products, and create communities that engage users.

You'll see how 21 companies—including Dunkin' Donuts, Adobe, Sharp Electronics, the Travel Channel, and 17 more—are taking advantage of Facebook's apps, ads, and Fan pages to do more for less. Check out Facebook Success Stories here.

P.S. Looking for a last-minute gift for a favorite marketer on your list? Since we're in the holiday spirit, too, we've got an idea for you: Pick them up a Premium Plus membership (and maybe get something else for yourself, too). See the details here.

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2010
May 4-5, 2010

ONLINE SEMINARS
Task-focused Website Marketing
January 21 with Gerry McGovern

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