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In Your Facebook
Have you noticed that Facebook is suddenly... well, in your face? Three of the recent top five stories at MarketingProfs are about Facebook: Specifically, they're about using the social platform to grow your business. (I'm talking about Mari Smith's Ten Steps for Creating a FANtastic Facebook Fan Page, Yes, Facebook Is a Business Tool by Paul Chaney, and Morgan Stewart's Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It.) And last week, we had an impressive turnout for Jeff Widman's back-to-back seminars on Facebook. From my perspective, the popularity of those articles and webinars is due, in part, to the fact that organizations know they should be leveraging Facebook. But they aren't quite sure how to go about it, or how to measure any success there. To that end, we've added another little helper to your Facebook workshop: This week, we released a brand new Facebook case study collection that shows you how to increase brand awareness, target specific markets, promote new products, and create communities that engage users. You'll see how 21 companies—including Dunkin' Donuts, Adobe, Sharp Electronics, the Travel Channel, and 17 more—are taking advantage of Facebook's apps, ads, and Fan pages to do more for less. Check out Facebook Success Stories here. P.S. Looking for a last-minute gift for a favorite marketer on your list? Since we're in the holiday spirit, too, we've got an idea for you: Pick them up a Premium Plus membership (and maybe get something else for yourself, too). See the details here.
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