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This Week's Marketing How-To
Webinar Essentials: Five Must-Have Ingredients of Success
By Kimberly Smith. Get the inside scoop on what goes into planning a great online event. Get the full story >
Case Study: What Works!
How a Single Voice Recording Scored Immediate Ticket Sales for Boston College

Get the full story >
This Week's Top Articles

Customer Feedback to Improve Email Performance: Ingredients for Success from Betty Crocker
By Stephanie Miller. Marketers talk feedback all the time. Yet, few marketers take the time to really engage with subscribers. Get the full story >

Opportunity Rocks: Establishing Your Natural-Search Goals
By John Thielmann. The challenge lies in establishing realistic goals for measuring natural-search performance. Get the full story >

To Sell During a Recession, Shop a Mile in Their Shoes
By Jenny Schade. Harnessing the power of customer insights throughout your organization produces a powerful connection with key constituents that competitors can't duplicate. Get the full story >

Pushing One-to-One Marketing Beyond Email
By R. J. Talyor. Effective one-to-one marketing is more than just email. Get the full story >

MarketingProfs Online Seminars

Behind the Online Curtain: Secrets for Building a Successful Webinar Program
April 23

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A Note to Readers
from Ann Handley
Chief Content Officer

Behind the Curtain at 'Profs

In a culture where Ashton unabashedly challenges CNN on Twitter just to see his number of followers swell, it seems quaint to say that I feel odd tooting my own horn. But the truth is I feel a little weird about it.

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Nonetheless, here goes: My cooleague Shelley Ryan and I are leading this week's MarketingProfs online seminar, and I'm compelled to mention it, because it is, after all, a very special event!

Shelley and I are presenting a 90-minute webinar this Thursday, titled, Behind the Online Curtain: Secrets for Building a Successful Webinar Program. The idea was inspired in part by many of you, who have contacted us looking for advice on how to put together a successful online seminar program.

It seems that plenty of companies are producing online seminars (a.k.a. "webinars") these days that fall short of their goal to attract a specific audience and position the producer as a qualified, trusted resource. So we jointly developed this program to teach anyone how to plan and develop webinars that will draw the kind of prospects you want to reach. And this Thursday afternoon (EST), Shelley and I will share our own Secret Sauce for planning, producing and promoting a webinar that kicks.

You in? Hope so.

p.s. Check out the MarketingProfs home page. Today is the debut of a new feature, the MarketingProfs Daily Chirp, which will become a regular daily feature in the rotator box in the upper left. If you have ideas for interesting, offbeat, or just plain fun items for us to cover there, please email me!

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

ONLINE SEMINARS
Customer Experience Intensive: What It Means for Your Brand
April 30 with Leigh Duncan-Durst

How to Dramatically Increase B-to-B Sales & Marketing Productivity with Database Marketing
May 14 with John Coe

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