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New This Week: Twitter Success Stories
Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I'm talking about Twitter, of course. By this point, you are likely well aware that Twitter is a big deal. What you might not know, however, is that Twitter is more than a bright and shiny new toy. In fact, it's a valuable tool that can help businesses get closer to their customers and, yes, sell more products and services—everything from refurbished laptops to Korean barbeque to dry cleaning services. But how...? You ask. Well, want no more, and check out our piping hot new Case Study Collection, Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time. In it, you'll find out how companies—from global powerhouses to start-ups on a shoestring—use Twitter to meet their marketing goals. Learn which Twitter tools are the best for managing corporate Twitter accounts and for monitoring the Twitter-sphere, and see what works from the stories of 11 companies who are using Twitter to build brand awareness, forge stronger relationships with customers, build community, increase sales and more.
If you are already a Premium Member, you have free access to our newest Case Study Collection. If you aren't a member, you can buy it a la carte for $49. Check it out here.
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