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This Week's Marketing How-To
Affiliate Marketing: How to Boost Sales and Minimize Risk
By Kimberly Smith. Affiliate marketing can be catastrophic if your program is not well-managed. Get the full story >
Case Study: What Works!
Harnessing Web 3.0 to Pump Up Brand Preference and Loyalty

Get the full story >
This Week's Top Articles

13 Essential Social-Media 'Listening Tools'
By Clay McDaniel. You're talking. But the big question is, Are you listening? Get the full story >

'White Swan' Marketing, or How to Focus on What Works
By Jonathan Salem Baskin. When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. Get the full story >

Three Ways to Personalize Your Email Marketing: Remember Who You're Talking to
By Karen Talavera. Here are three tips to help you personalize and "conversationalize" your email. Get the full story >

The Pursuit of ROI: Will It Lead You to Rags or to Riches?
By Sharan Jagpal, PhD. Is it time to reconsider Return on Investment as a resource-allocation tool and measure of performance? Get the full story >

MarketingProfs Online Seminars

What Matters Now in Branding: Ten Ideas to Get Refocused
May 21

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A Note to Readers
from Ann Handley
Chief Content Officer

New This Week: Twitter Success Stories

Oprah tweets, Ashton bests CNN, and even my hometown cops have an account. I'm talking about Twitter, of course.

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By this point, you are likely well aware that Twitter is a big deal. What you might not know, however, is that Twitter is more than a bright and shiny new toy.

In fact, it's a valuable tool that can help businesses get closer to their customers and, yes, sell more products and services—everything from refurbished laptops to Korean barbeque to dry cleaning services.

But how...? You ask. Well, want no more, and check out our piping hot new Case Study Collection, Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time. In it, you'll find out how companies—from global powerhouses to start-ups on a shoestring—use Twitter to meet their marketing goals.

Learn which Twitter tools are the best for managing corporate Twitter accounts and for monitoring the Twitter-sphere, and see what works from the stories of 11 companies who are using Twitter to build brand awareness, forge stronger relationships with customers, build community, increase sales and more.

If you are already a Premium Member, you have free access to our newest Case Study Collection. If you aren't a member, you can buy it a la carte for $49. Check it out here.

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MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

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September 16, 2009

ONLINE SEMINARS
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May 28 with Steve McNamara

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