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This Week's Marketing How-To
Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Efforts
By Mack Collier. Here are six reasons why many online communities never materialize, and what you can do to improve your own efforts. Get the full story >
Case Study: What Works!
Using Video to Reel in Record High Traffic and Conversions

Get the full story >
This Week's Top Articles

Why All the Talk About Dog Food?
By Aaron Strout. Are you "eating your own dog food" when it comes to social media and online communities? Are you walking the talk, and leading by example? Get the full story >

Anatomy of a Novel-Sized Landing Page, Part 2
By Kim MacPherson. Once a prospect's heart (and all those emotions that go along with it) gets in the game, you're pretty much home free. Well... almost. Get the full story >

My So-Called Marketing Life: How Do I Extend the Reach of My Brand?
By Susyn Duris. These ideas should always be top of mind to help you get noticed and extend your brand. Whether you are an actress, or a company. Get the full story >

E-Marketing: Greening the Digital Process
By Chet Dalzell. It's time to wake up: Direct mailers can actually be very responsible environmentally. Get the full story >

MarketingProfs Online Seminars

How to Create Advertising Campaigns that Make Men Do What You Want
May 28

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A Note to Readers
from Ann Handley
Chief Content Officer

Introducing 'High-Tech Marketing & Sales'

Our Get to the Po!nt bite-sized newsletters pack a wallop of learning into their small size. Plus, they're kinda fun to read. Their mini size means they are perfect for accessing on a smart phone, too, which adds to their fun factor.

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A week or so ago, we introduced Get to the Po!nt: High Tech Marketing & Sales. If you're involved in high-tech marketing—as either a marketer or a vendor—this one is for you. Check out the archives or subscribe here.

Also this week: Are you coming to our event in Boston this early June? If you are: Great! Can't wait to meet you there! But if you are not, but you will be in Boston, please come to our "Tapas Tweetup" cocktail hour at the end of Day 1. The cocktails and tapas are free, even if you aren't registered for the event. So please swing by and say hello. You need to sign up, however, which you can do here.

And finally: One more thing. Have you checked out our piping hot new Case Study Collection, Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectivesó140 Characters at a Time? In it, you'll learn which Twitter tools are the best for managing corporate Twitter accounts and for monitoring the Twitter-sphere, and see what works from the stories of 11 companies who are using Twitter to build brand awareness, forge stronger relationships with customers, build community, increase sales and more. Download it; you'll be glad you did!

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

ONLINE SEMINARS
Twitter Power: How to Dominate Your Market One Tweet at a Time
July 2 with Joel Comm

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