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This Week's Marketing How-To
The Parasite Economy: Why Leaders Must Reinvest in Their Brands (Not Just Drain Off Profits)
By Eric Garland. It's time to start revitalizing, reinvesting, restoring. It's time to start investing in the future, for real. Get the full story >
Case Study: What Works!
How an Interactive Game Stimulated Product Awareness and Sales

Get the full story >
This Week's Top Articles

Sweat the Small Stuff: A Counterintuitive Approach to Professional Success
By Linda Kaplan. It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. Get the full story >

Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness
By Jim Lenskold. How do you know whether your lead-generation program is working and delivering a good ROI for the company? Get the full story >

Use Search Queries to Save Money and Increase Conversions
By Craig Danuloff. Search queries don't play as prominent a role in paid-search management as they should. Get the full story >

Marketing in a Recession: What Do the Studies Really Tell Us?
By Christian Shea. "All the research shows that companies that spend on marketing during a recession come out ahead." But what research, exactly? Get the full story >

MarketingProfs Online Seminars

What to Do When Growth Stalls
June 19

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A Note to Readers
from Ann Handley
Chief Content Officer

The Fun Continues...!

Last week's MarketingProfs B2B Forum might be over, but the fun goes on....

Well, at least the blog posts, and videos, and tweets continue.

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Here are some of my favorite videos, photos, and blog posts from this past week:

Keynote Steven Berlin Johnson, who wrote the cover story for last week's Time magazine on Twitter, tells our own Kyla Cullinane Why Twitter Matters.

Three marketers volunteered to have their social media campaigns analyzed by social media expert and MarketingProfs contributor Jason Baer, who tells them What Works in B2B.

Speaker Christopher Penn takes home Souvenirs from the B2B Forum.

Sandy Carter from IBM reminded Beth Harte to remind marketers not to be a social media tease.

Mack Collier offers lessons on producing great events in Five Reasons Why Your Business or Social Media Conference Sucks.

Mike Damphousse gathers the Twitter IDs of B2B Forum speakers.

Check out the photos from the event here.

And finally, Steve Woodruff recaps the whole event.

(Not full yet? Check out more blog coverage in the comments here.)

Upcoming Events

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Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

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October 21-22, 2009

ONLINE SEMINARS
Cracking the Code: Web Analytics for Paid Search Advertising
June 25 with Avinash Kaushik

Twitter Power: How to Dominate Your Market One Tweet at a Time
July 2 with Joel Comm

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