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This Week's Marketing How-To
Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generation
By Yael K. Penn. Growing your in-house database should be at the top of every marketers list. Get the full story >
Case Study: What Works!
Three Small (Biz) Steps to Increased Product & Service Sales, Recession Edition

Get the full story >
This Week's Top Articles

Leapfrogging for Success: Change the Game via Innovation
By Evan Gerber. Leapfrogging (or the idea of doing something so amazingly different and innovative that it transcends best-in-class) does not have to cost a fortune or require years to execute. Get the full story >

Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media
By Ross Kramer. Social media is for awareness; email is for retention. Get the full story >

How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network
By William Arruda. Show your network some love with one of these 10 free (or very low-cost) Web 2.0–focused personal-branding gifts. Get the full story >

Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base
By Ruth P. Stevens. What are the options for marketers to increase their customer coverage via email? Here are four approaches. Get the full story >

MarketingProfs Online Seminars

It's All About the Click: Fundamentals of Paid Search Marketing
June 4

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A Note to Readers
from Ann Handley
Chief Content Officer

Countdown to Boston!

It's pretty frantic around MarketingProfs World Headquarters this week, as we are in the throes of final prep for the MarketingProfs event next Monday and Tuesday, June 8 and 9.

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This time next week, in fact, we'll be in full swing of the MarketingProfs B2B Forum, one of two live events we hold each year. (The other is in the fall, in Chicago.)

I hope to meet you in Boston. But if not, be sure to follow the goings-on in Boston via Twitter by following hashtag #mpb2b.

In addition, we'll be posting photos and videos to Flickr, the main MarketingProfs site, and its blog, the MarketingProfs Daily Fix. Tune in there, as well.

Thanks—and see you next week!

P.S. I'm not sure whether MarketingProfs articles can go viral, but if they can, this one sure did. If you haven't read 13 Essential Social Media Listening Tools… well, I highly recommend it. It's free, and it's great information for figuring out that all-important first step in social media: LISTENING.

P.P.S. Got a few minutes? Like… TWO, exactly? Please take this 2-minute survey to help us assess business attitudes toward social media measurement and monitoring, including PR measurement. Take the survey here. Thanks in advance!

Upcoming Events

CONFERENCES
MarketingProfs Business-to-Business Forum 2009
June 8-9, 2009

Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

ONLINE SEMINARS
You, 2.0: Assessing (and Improving) Your Personal Brand on the Web
June 12 with William Arruda

Twitter Power: How to Dominate Your Market One Tweet at a Time
July 2 with Joel Comm

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