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You 2.0: Measuring (and Improving) Your Personal Brand on the Web

William Arruda
Fri., Jun. 12, 2009, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 4.5 star(s)

How much "digital dirt" about you is floating around? Personal Googling is quickly becoming the new reference check and people are searching for YOU online, whether it's a colleague dishing up some fun facts to spread around the office or a potential employer checking your credibility. Are you doing the most to make your online brand impressive or, at the very least, true?

This seminar will show you the top ten ways to use social media to build your personal brand. You will learn how to calculate your GQ: Google Quotient and how to improve what your online persona is communicating to others. As a marketer, it's essential for you to demonstrate your knowledge of Web 2.0 tools—and the best place to start is with your own personal brand.


William Arruda works with individuals and organizations to build strong, memorable brands. Combining his 20 years of international branding expertise with his passion for people, he founded Reach, the world’s first branding consultancy focused on the human side of branding.

William speaks on branding at conferences and corporate meetings around the world. He consults with such organizations as Microsoft, Ogilvy & Mather, Adobe and Warner Brothers. William has appeared on BBC TV, the Discovery Channel and Radio America.

William has numerous articles in publications ranging from the Wall Street Journal to the and is one of the most highly regarded contributors to MarketingProfs. He's also co-author of Career Distinction: Stand Out by Building Your Brand.

Who Should Attend?

This is one seminar that will benefit EVERYONE, not just marketers. If you have a name and a pulse, don't miss this broadcast!

What Will You Learn?

  • Where you land on the scale between Digitally Disastrous and Digitally Distinct
  • What to do if a search about you produces unflattering or untrue results
  • How to leverage LinkedIn, Facebook and Twitter
  • Why being lazy is a powerful technique for building your brand
  • What "Virtual Real Estate" you should grab immediately
  • The "Six Ps" for improving your online brand
  • Important do's and don'ts for building your online identity

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