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What the Heck Is a 'Mixer'?
A year ago, we held the first Digital Marketing Mixer near Scottsdale, Arizona. That first event proved to be so successful (and so much fun!) that we've decided to make it an annual event. In fact, the second Digital Marketing Mixer takes place next month in Chicago. We called the inaugural event a "Mixer" to set it apart from other events, and more accurately describe the conference itself. So why "Mixer"? Just what is it, exactly? Here's my take:
- A Mixer serves up a mix of relevant content in 3 critical digital marketing areas (search marketing, email marketing and social media), focusing especially on the interplay and the overlap between all 3.
- A Mixer is intimate. It allows attendees to mix with speakers and peers in a lively, manageable setting.
- A Mixer is productive. You get stuff done at a Mixer; in this case, it helps you solve your digital marketing problems at almost the speed of light.
- And finally, a Mixer is all about integration. You'll learn how digital tools and strategies work together, but you'll also see how they mix into the overall marketing game plan.
And by the way, early bird registration ends this Friday. Register now for our best possible price! PS: We finalized our Mixer keynotes this past week. See who they are...
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