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This Week's Marketing How-To
18 Favorite Tools of Twitter Rock Stars
By Kimberly Smith. Which among the more than 1,300 (and counting!) Twitter tools and apps are favored by Twitter rock stars? Get the full story >
Case Study: What Works!
How AAA Went to Where Its Members Needed Help: Social Media Sites

CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. Get the full story >
This Week's Top Articles

Marketing to Youth: No Longer a Dark Art
By Paul Metz. It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of the "youth market," or those between age 6 to 18. Get the full story >

The Five Levels of Online Privacy and Tracking
By Jim Sterne. Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Get the full story >

Retail Price and the Impact of Commodity-Price Inflation
By Joy V. Joseph. In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. Get the full story >

Measuring What Matters in Email Marketing, Part 2
By Karen Talavera. Here are the top five approaches to using email-campaign metrics to measure and improve marketing performance. Get the full story >

MarketingProfs Online Seminars

The Digital Marketing Mixer Sneak Peek: Fire-up Your Digital Marketing Strategy
October 1

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A Note to Readers
from Ann Handley
Chief Content Officer

What the Heck Is a 'Mixer'?

A year ago, we held the first Digital Marketing Mixer near Scottsdale, Arizona. That first event proved to be so successful (and so much fun!) that we've decided to make it an annual event. In fact, the second Digital Marketing Mixer takes place next month in Chicago.

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We called the inaugural event a "Mixer" to set it apart from other events, and more accurately describe the conference itself. So why "Mixer"? Just what is it, exactly?

Here's my take:

  • A Mixer serves up a mix of relevant content in 3 critical digital marketing areas (search marketing, email marketing and social media), focusing especially on the interplay and the overlap between all 3.
  • A Mixer is intimate. It allows attendees to mix with speakers and peers in a lively, manageable setting.
  • A Mixer is productive. You get stuff done at a Mixer; in this case, it helps you solve your digital marketing problems at almost the speed of light.
  • And finally, a Mixer is all about integration. You'll learn how digital tools and strategies work together, but you'll also see how they mix into the overall marketing game plan.
And by the way, early bird registration ends this Friday. Register now for our best possible price!

PS: We finalized our Mixer keynotes this past week. See who they are...

Upcoming Events

CONFERENCES
Digital Marketing Mixer 2009
October 21-22, 2009

ONLINE SEMINARS
High-Performance Landing Pages that Boost Your Bottom Line
October 15 with Michael Goodman

Word Perfect: Web Writing for Marketers
October 22 with Erin Anderson

Recent Job Postings

Director of Marketing
Monterey County Convention & Visitors Bureau

Find and Post Jobs >

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