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This Week's Marketing How-To
How To Generate Blogger Buzz: Eight Proven Tips
By Kimberly Smith. The blogosphere may be an entirely different beast, but it's one that has the potential to turn your message into a viral sensation. Get the full story >
Case Study: What Works!
How IBM Offset the Impact of a Down Economy on Event Attendance

CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners. Get the full story >
This Week's Top Articles

Making Twitter Success Measurable
By Evan Gerber. Here are lessons from real-world campaigns and tools you can use to measure your own success on Twitter. Get the full story >

10 Practical Tips for Creating Blockbuster E-Books
By Jonathan Kranz. Without careful planning, your e-book may become a sinkhole of confused agendas, missed opportunities, and poor distribution. Get the full story >

Measuring What Matters in Email Marketing, Part 1
By Karen Talavera. So how do you figure out what matters? Hint: There is no one-size-fits-all answer. Get the full story >

Why CMOs Need to Instill Better Measurement Discipline... Now
By Jim Lenskold. Here's what it takes to understand measurement-practice shortfalls, establish a measurement-management process, build capabilities, and create the right culture. Get the full story >

MarketingProfs Online Seminars

The New Consumer and Social Media: Energizing Your Brand
September 10

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A Note to Readers
from Ann Handley
Chief Content Officer

The Post Labor Day Vibe: Yep! It's Back to Business

The pool guys came to close the swimming pool on Monday, the temperature didn't get above the high 70s, and even if it wasn't Labor Day weekend, it would have felt like it. In other words, summer is over... and there's a definite "back to business" vibe in the air.

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Which is why this week we're highlighting a trio of stories that look at getting back to the serious business of measuring marketing, in three very different areas: social media (or Twitter), email marketing, and (in a larger sense) at the organizational level. I particularly like all three of these pieces, which are penned by some of my favorite authors—Jim Lenskold, Karen Talavera, and Evan Gerber. Please do check them out!

It's back-to-business here at MarketingProfs, too, since we are furiously preparing for next week's online, all-day, two-track virtual seminar, Digital Marketing World.

The agenda—which features speakers from Intel, HP, IBM, the National Hockey League, Wellpoint Healthcare, and more, and includes a special keynote with Daily Beast founder Tina Brown—promises to be illuminating, informative, and... well, fun. But you have to register to attend, so please do.

And speaking of fun... if you are in Boston or Chicago, I hope you'll come to one of our in-person MarketingProfs Digital Marketing World Tweetups following the event—with free food, free T-shirts, and in-person charm from yours truly (in Boston). But you have to reserve a ticket for that, too: Register for the Boston tweetup here. Hope to see you there!

Upcoming Events

CONFERENCES
Digital Marketing World Fall 2009 : Free Virtual Conference
September 16, 2009

Digital Marketing Mixer 2009
October 21-22, 2009

ONLINE SEMINARS
Social Media in the B2B Universe: What's Working Now
September 23 with Sandy Carter

Recent Job Postings

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