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In this issue
1. How-To: Useful SEO Content Tactics for a Successful 2017
2. Podcast: 2016 Yearend Episode: Memorable Holiday Marketing Campaigns
3.  Take 10: How to Leverage Your Online Community
4. Survey Says: 3Q16 Email Marketing Benchmarks and Trends
5. #SocialSkim: Messenger's Overhaul; Instagram's Milestone: 13 Stories This Week
6. Infographic: Why Instagram Matters to Marketing
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How-To
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Useful SEO Content Tactics for a Successful 2017
By Liraz Postan
SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017. Read More
Podcast
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2016 Yearend Episode: Memorable Holiday Marketing Campaigns
By Mack Collier, Kerry O'Shea Gorgone
Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake. Read More
Multimedia
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Take 10: How to Leverage Your Online Community
In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. You'll leave with actionable steps to build a stronger online community. Read More
Survey Says
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3Q16 Email Marketing Benchmarks and Trends
By Ayaz Nanji
The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services. Read More
Quick Take
#SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week
By Christian Neri
Facebook turns Messenger into Snapchat, takes on Skype, deals with its failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more... Read More
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At-A-Glance
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Why Instagram Matters to Marketing [Infographic]
By Laura Forer
Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing. Read More

event calendar

Jan 5
 Online Seminar—Age of Disruption with Scott Stratten
Jan 12
 Online Seminar—Hug Your Haters with Jay Baer
Jan 13
 Virtual Conference—Top Marketing Trends for 2017 | 3 online sessions
Jan 19
 Online Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6
 B2B Marketing Forum—Contact us for group rates

 
 
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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