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In This Issue
+ How-To: 12 B2B Content-Marketing Practices That Lead to Success
+ PRO: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
+ Survey Says: Five Social Media Projections for 2011
+ Quick Take: Craft an Online Quiz, Boost Results
+ My View: Gurus—Love Them or Hate Them? 
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. This white paper provides advice on how to avoid the #1 mistake made when evaluating this technology: settling for a lead management solution that's "good enough." Download Now!
How-To 12 B2B Content-Marketing Practices That Lead to Success
By Roy Young
Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research. Our analysis of the data reveals 12 recommendations for creating relevant content that will have a direct impact on sales. Read More
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PRO 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for You
Start the new year off rightójoin us Thursday, January 13 at noon ET for a special seminar with Seth Godin, and learn about ideas worth remembering, ideas worth arguing about, and most of all, ideas worth acting on. Read More
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networkingówe've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
Survey Says
Five Social Media Projections for 2011
As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester Research. Read More
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Quick Take
Craft an Online Quiz: Boost Leads and Results
Few things are more fun than learning about yourself, right? At least when the Internet makes it easy. Consider the explosion of personality test apps on Facebook, or quizzes that tell you what superhero you are. But these quizzes can be more than just online funóthey can be a marketing tool, cleverly crafted to boost leads and results. Read More
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My View Gurus: Do You Love Them or Hate Them?
By Jim Kukral
According to a report, 89% of small business owners say they feel "skeptical" about the word "guru." Perhaps they reject the false promises of "get rich quick" schemes touted by some gurus. When it comes to businessódo you want to be a guru, or are you in it for the long haul? Read More
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@dmscott How Do You Put "Soul" Into A Blog Post? @TobyDiva crowdsourced some answers https:////bit.ly/exhcOb
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Forum Today's Question
By keng Posted 1/07 at 5:35 am EST
We are throwing an out-of-town event about Bob Dylan, featuring various artists. How can we use social media to promote the event from afar? Go To Question
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Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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