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| By Roy Young |
| Although content marketing spans across industries and company sizes, B2B marketers recognize the need to improve the effectiveness of their efforts, according to new MarketingProfs research. Our analysis of the data reveals 12 recommendations for creating relevant content that will have a direct impact on sales.
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| Start the new year off right—join us Thursday, January 13 at noon ET for a special seminar with Seth Godin, and learn about ideas worth remembering, ideas worth arguing about, and most of all, ideas worth acting on.
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| Five Social Media Projections for 2011 |
| As social media marketing matures in 2011, a host of new challenges will likely confront marketers, including increasingly cluttered social platforms and growing privacy concerns, according to projections by Forrester Research.
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Craft an Online Quiz: Boost Leads and Results
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| Few things are more fun than learning about yourself, right? At least when the Internet makes it easy. Consider the explosion of personality test apps on Facebook, or quizzes that tell you what superhero you are. But these quizzes can be more than just online fun—they can be a marketing tool, cleverly crafted to boost leads and results.
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| By Jim Kukral |
| According to a report, 89% of small business owners say they feel "skeptical" about the word "guru." Perhaps they reject the false promises of "get rich quick" schemes touted by some gurus. When it comes to business—do you want to be a guru, or are you in it for the long haul?
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