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In This Issue
+ How-To: What You Need to Know About Printing, Including Costs
+ Slide Show: How Much Do You Know About LinkedIn?
+ PRO Take 10: Three High-Impact Email Marketing Tests You Can Do Now
+ Survey Says: The Hottest Brands on Twitter in 2012
+ My View: You Screwed Up. Now What?
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How-To What You Need to Know About Printing, Including Costs
By Debbie Simpson
We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know to make good choices when purchasing printed materials. Read More
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Slideshow How Much Do You Know About LinkedIn? [Slide Show]
By Christian Gulliksen
LinkedIn, like any other social site, has its proponents and detractors. Before taking sides, though, consider this helpful data about what's often considered a truly business social network. Read More
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PRO Take 10: Three High-Impact Email Marketing Tests You Can Implement Today
In just 10 minutes, you'll learn how to implement a few quick and easy high-impact tests that will garner results. You'll walk away with techniques that you can put to use to improve your email marketing results right away! Read More
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Survey Says
The Hottest Brands on Twitter in 2012
By Lenna Garibian
From smartphone makers' copyright battles to stores offering Black-Friday bargains, from investment bank scandals to Super-Bowl commercials, some brands generated more Twitter buzz than others in 2012—for good and bad reasons—according to data from Topsy. Read More
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My View You Screwed Up. Now What?
By Drew McLellan
Alas, we all make mistakes. And how we handle them affects how customers view us. To avoid panicking after making a mistake, you need to craft a response plan. But before you do, keep these thoughts in mind. Read More
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Jan 10
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