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In This Issue
+ How-To: Sell vs. Tell: 5 Ways to Engage Your Audience During a Presentation
+ Podcast: LinkedIn's Jason Miller on Rock 'n' Roll 'n' Social Media
+ PRO How-To Guide: Inbound Marketing: The Art of Attraction
+ Survey Says: Why Users Abandon Online Travel Bookings Before Purchase
+ My View: What Might Customer Service Look Like in 25 Years?
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your masterís degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University.
How-To Sell vs. Tell: Five Ways to Engage Your Audience During a Presentation
By AlexAnndra Ontra
PowerPoint's best attributes often turn it into the worst enemy of a sales or marketing presentation, resulting in a mind-numbing drill of slide-after-slide-after-slide. So how can you build/host an engaging presentation? Read More
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Podcast Rock 'n' Roll 'n' Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Jason Miller of LinkedIn offers tips for content marketing and the effective use of LinkedIn, and shares insights from his new book, Welcome to the Funnel: Proven Tactics to Turn Your Content and Social Media Up to 11. Read More
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PRO How-To Guide: Inbound Marketing: The Art of Attraction
In this 22-page guide you'll learn how to create great content in multiple iterations to meet customers where they are; you'll also learn how to market your content across multiple channels to cement the relationship and convert prospects to leads. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Why Consumers Abandon Online Travel Bookings Before Purchasing
By Ayaz Nanji
Some 94% of consumers say they have left a travel website before completing their booking, according to a recent report from SaleCycle. Read More
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My View What Might Customer Service Look Like in 25 Years?
By Diane Berry
Advanced search technology, including wearable devices, automatic voice interactions, and predictive support, will mold the future of customer service. Here's what that might look like. Read More
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Jan 15
PRO SeminarThe Art of the Extraordinary Presentation with Dan Roam
Jan 20
FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game
Jan 22
PRO SeminarMake Something People Love with Alexis Ohanian
Jan 27
FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Feb 12
MarketingProfs University—Marketing Measurement & Analytics
Feb 13
Virtual ConferenceSocial Media: Get found. Get likes. Get results. 3 online sessions—FREE!
 
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