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In This Issue
+ How-To: Strategy Is Fun Too, You Know (Well, Fun-ish)
+ PRO: Improve Your Small Business Marketing
+ Survey Says: Top Shopping Tools—Web, Smartphones, and Facebook
+ Quick Take: Don't Let Doubt Kill Your Big Idea
+ My View: Marketing Smarts Podcast—Are You the Problem?
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
How-To Strategy Is Fun Too, You Know (Well, Fun-ish)
By Pete Gaioni
It may be boring, but a thorough discovery and strategy-development process is essential before a website redesign. Here are five important elements of a redesign plan you should have in place and readily available... before the fun design stuff starts. Read More
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PRO Improve Your Small Business Marketing
Learn everything you need to know to grow your small business—from taglines, to plans, to websites, and more—in our handy, 65-page guide, DIY Marketing Essentials for Small Business. Consider it your secret weapon for small business success (or domination, for that matter). Read More
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
Survey Says
Top Shopping Tools: Web Browsers, Smartphones, and Facebook
Among the various digital shopping channels available today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via smartphone rather than mobile apps. Read More
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Quick Take
Don't Let Doubt Kill Your Big Idea
It happens to any innovator: As you develop a big idea, doubt inevitably sets in. So how do you push through? Learn three tips for fighting your fear of failure—and giving yourself the chance to succeed. Read More
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My View Marketing Smarts Podcast: Are You the Problem?
By Matt Grant
Why is it that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment? Author Julien Smith answers that question in this week's Marketing Smarts podcast. Read More
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@JasonFalls How Long Before a Social Media Campaign Shows Results? @TomMartin asks a bunch of smart folks... and me. https:////bit.ly/AlRttA
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Forum Today's Question
By rhythm_intl 1/17/2012 at 8:04 AM
We would like to boost sales at our flower shop on Valentine's Day. Any ideas for how to gain awareness and increase sales? Go To Question
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Jan 12-25
MarketingProfs University LIVE—Marketing Your Small Business
Jan 19
PRO Seminar—The Changing Behavior of Today's Connected Customer with Brian Solis
Jan 25
FREE Seminar—Engage Customers Through Social Applications
Jan 26
PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Jan 31
FREE Seminar—Conquering New Language Markets to Gain New Sales
Feb 9-23
MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Feb 10
MarketingProfs User Conference—register to reserve your FREE spot
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Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 29-30
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