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Adapt or Die: the Changing Behavior of Today's Connected Customer

Brian Solis
Valerie Witt
Thu., Jan. 19, 2012, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

What social media gurus don't tell you is this: the business landscape isn't changing because of social media. It's changing because customer expectations are evolving. And it's the combined adoption of social networks, smartphones, tablets, review sites, gamification, geo-location, and more that sets expectations for this new, connected customer.

If you address the connected customer and her demands in business as usual mode, your brand will lose out. Instead, transform into a company ready for this new customer reality by understanding how technology influences behavior—and why. Then, adapt your marketing as fast as customers evolve.

Learn how by attending this special PRO seminar with digital analyst and author, Brian Solis, based on his 2011 book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. He'll discuss how to identify who to reach and where, what they expect (and value), and how to use today's myriad digital channels to connect with your customers.


Brian Solis is principal at Altimeter Group, a research-based advisory firm. He is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Brian has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business, and what companies can do to adapt and lead. Solis' previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.

Who Should Attend?

This seminar is a must for marketers wanting to better understand how customer behavior is transforming business, as well as those in marketing, customer service, sales, HR, and any other department who wants to build more meaningful relationships with customers through social media.

What Will You Learn?

  • The state of social marketing for 2012 and where you fall within the mix
  • How your customers make decisions—and how to connect with them
  • The difference between a social brand and a social business
  • How to transform into a more engaged and adaptive business


20 lucky winners will be chosen at random to win a free copy of Brian's new book, The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution. To qualify, simply complete the short survey at the end of the live Q&A session.

Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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