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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
Together with listings management, reputation management, and analytics platform:
 
Monday, January 21, 2019
Hello, discerning marketers!

You might want to skip this jam-packed issue if you're already Marie Kondo-level hyperproductive at work and your email marketing game is Golden State-level dominant (sorry, Cleveland). Also if Sir Tim Berners-Lee is a regular at your Oxford and MIT lectures on websites and SEO. And if (speaking of Brits) both 007 and Q regularly attend your Top Secret content-intelligence tools-and-tricks briefings...

Otherwise, well, it's probably a good idea to take a gander at this issue after all.

Enjoy!
 
28 of the Best Productivity Hacks for 2019 (And Beyond)
Five Email Trends and Best-Practices for 2019
Context Is Everything: Transmedia vs. Integrated Campaigns [Video]
Creating Content for Effective Demand Generation: A Course
80 Common SEO & Technical Mistakes on E-Commerce Sites [Infographic]
How Content Intelligence Can Empower Your Business [Infographic]
 
28 of the Best Productivity Hacks for 2019 (And Beyond)
There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. No worries. These 28 proven productivity hacks can help you boost your work efficiency and productivity tremendously. What can you do today to boost your productivity throughout the year ahead?
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Five Email Trends and Best-Practices for 2019
A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.
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How to Show Up Where Consumers Are Searching
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Consumers are using a host of AI-driven discovery services (think Google, Amazon Alexa, Facebook, Yelp...) to search for businesses, products, and services. Whichever one consumers use to find and engage with your business, you can take control of the facts about your brand.
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Context Is Everything: Transmedia vs. Integrated Campaigns [Video]
Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.
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Creating Content for Effective Demand Generation: A Course
Content intended for demand generation succeeds best when you develop a keen understanding of your buyers and their individual purchase paths. This course shows you how to develop handcrafted, artisanal content for each unique buyer persona. Ready? Let's get started.
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80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]
What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with? Check out the full list of 80 most common mistakes.
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How Content Intelligence Can Empower Your Business [Infographic]
You can produce all the content you want, but if you're not gathering intelligence about that content—such as who is consuming it, when and how it's being consumed, and whether it's making an impact—then what's the point? Here are tips and tools to help you unlock the power of content intelligence.
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Profs Picks

Today’s AI-driven discovery services—including maps, apps, search engines, voice assistants, directories, and social networks—have created a dramatic shift in how consumers find information online about your brand. Turns out, you can ensure that they discover accurate, complete, and compelling information about you at every turn: You. In Control. Everywhere. With Yext.
Sometimes it's hard to know what type of content your buyer needs at the top of funnel versus the middle of the funnel (not to mention the bottom of the funnel!), and when—and what—to offer at each stage. A whitepaper? A demo? A hug? Don't fret! The MarketingProfs Creating Content for Effective Demand Generation course gives you the tools you need to create truly relevant content. In about an hour, you'll learn all about how to create content for your demand gen program.

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