Content intelligence allows you to gain actionable insights into your content strategy—which is important if you want that strategy to succeed.

But understanding what's working and what's not can be a challenge for content marketers.

This infographic by the performance marketing experts at Spiralytics can help. It explains the advantages of using content intelligence, suggests how to use it, and offers some specific tools to help you find useful information.

Check out the graphic to see how you can unlock the intelligence you need for a successful content marketing program.


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Laura Forer is a freelance writer, email and content strategist, and crossword puzzle enthusiast. She's an assistant editor at MarketingProfs, where she manages infographic submissions, among other things.