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In This Issue
+ How-To: Follow AMEX's Example of a Successful Facebook Campaign
+ PRO: Your Guide to Successful Social Media Marketing
+ Survey Says: Websites Trump Social Media for Finding Holiday Deals
+ Quick Take: Three Tips for the Introverted Conference Attendee
+ My View: Podcast—Sally Hogshead and the $500 Cup of Coffee
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How-To Follow AMEX's Example of a Successful Facebook Campaign
By Kimberly Smith
Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement. Read More
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PRO Your Guide to Successful Social Media Marketing
Need help defining objectives for your social marketing campaigns? Check out our A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze! Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Websites Trump Social Media for Finding Holiday Deals
When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as printed media (15%), email newsletters and notifications (13%), and Facebook (3%). Read More
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Quick Take
Three Tips for the Introverted Conference Attendee
Conferences are ideal venues for plugging into the zeitgeist and networking with colleagues. But what if you're an introvert? Learn three key tips for breaking through your challenges—and ensuring that your company gets its money's worth—when you attend your next conference. Read More
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My View Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
By Matt Grant
What if you opened a coffee shop and needed to stand out from a slew of competitors? You'd need to create a fascinating aura around your product. One way to do that, according to Sally Hogshead, this week's guest on Marketing Smarts, would be to offer a $500 cup of coffee. Read More
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@JasonFalls The Truth About B2B Social Media Adoption - Stats from @ConversationAge: https:////bit.ly/yZCHw1
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Forum Today's Question
By flwrsbyj 1/23/2012 at 10:17 PM
Considering the economic climate, what are some effective ways to advertise a special events florist/rental company? Go To Question
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