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MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and Followers

Jeff Rohrs
Matthew Grant
Thu., Feb. 9, 2012, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

To have any sort of meaningful marketing you need an audience. Email subscribers, Facebook fans, and Twitter followers are today's critical social media audiences. Your ability to engage and activate them is the key to your social media success.

This PRO seminar and first class of MarketingProfs University's Social Media Marketing: The Full Monty will teach you how to effectively grow your fans, followers, and subscribers with integrated social media and email marketing.


Jeff Rohrs
A recovering attorney turned digital marketer, Jeff Rohrs heads up the Marketing Research and Education Group at ExactTarget. He is a co-author of the award-winning Subscribers, Fans & Followers research series and is a driving force behind the company's user conference. Jeff acts as a steward for ExactTarget's thought leadership, speaking at industry events about how the digital marketing world is evolving.

Who Should Attend?

If you're a marketer that wants to grow and engage your fans, subscribers, and followers, you need to attend this PRO seminar and MPU kickoff class.

What Will You Learn?

  • Key differences between subscribers, fans, and followers
  • Why it is important to build and maintain these audiences
  • How to engage these audiences in ways that positively impact brand visibility, message amplification, and the bottom line

About MarketingProfs University

Growing & Engaging Your Subscribers, Fans, and Followers is the first class in our MarketingProfs University course, Social Media Marketing: The Full Monty. This 15-class course will take your social media strategy to the next level with actionable advice, practical teaching, and easily implemented tactics. Register now for the complete course—PRO members save 40% on the $595 MPU rack rate.

As with all PRO seminars, Growing & Engaging Your Subscribers, Fans, and Followers is free to PRO members.

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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