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In This Issue
+ How-To: Five Ways to Gain Attention the 'Write' Way
+ PRO: Best-Practices for Adding Social Media to Your Marketing Mix 
+ Survey Says: Top 50 Websites by Ad Reach & Visits in December 
+ Quick Take: When Wrong Grammar Is Right 
+ My View: Should I Care About Quora? 
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Advertisement  Not yet a MarketingProfs PRO member? Then join us now while new PRO memberships are 40% off. Through 1/31 pay about $167 for a year of PRO resources ... just use code IDEAS2011 when you upgrade. Plus, if you join today you can attend Thursday’s PRO seminar with Jeremiah Owyang for free. Learn more.
How-To Five Ways to Gain Attention the 'Write' Way
By Sameer Suryakant Kulkarni
Writing is a vital component of various marketing-related tasks. Effective writing can improve sales pitches, enhance brand value, and perfect ad campaigns. Spruce up your marketing with these five tips. Read More
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PRO Best-Practices for Adding Social Media to Your Marketing Mix
Twitter. Facebook. LinkedIn. Although these social media tools are effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts. Read More
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Advertisement  There's a revolution going on in marketing today. New technologies emerge. Communication channels shift and fragment. Delivery of measurable ROI is critical. This white paper, Ten Steps to Effective Email Marketing, presents ten strategies for B2B and B2C marketers deliver integrated, measurable email marketing campaigns in the evolving online landscape. Download Now!
Survey Says
Top 50 Websites by Ad Reach and Visits in December
Yahoo Sites comprised the top-ranked Web property in December 2010, attracting 181.2 million unique visitors; Google Sites followed with 179.3 million and Microsoft Sites with 177.0 million. Amazon, meanwhile, recorded its highest month of traffic ever. Read More
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Quick Take
When Wrong Grammar Is Right
If you say "this is she" rather than "this is her," your high school English teacher would give you a gold star. But your customers? Not so much. Most people often don't use grammatical rules in conversation, so you run the risk of sounding stilted—or even wrong—if you always stick to them. Read More
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My View Should I Care About Quora?
By Mario Sundar
As marketers, many of you have probably heard of Quora. If not, you're going to hear more about this little Q&A site in the months to come. Should Quora matter to you professionally? Read More
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ReTweet This
@copyblogger The Cowardly Lion's Guide to Conquering Your Entrepreneurial Fears - https:////copy.bz/fshV1S
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Forum Today's Question
By sistina.giordano Posted 1/24 at 10:55 am EST
I need a name for a new magazine that will discuss the unspoken issues and life lessons involving two people. Any suggestions? Go To Question
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Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 3-4 / Digital Marketing Forum OnlineLive Streaming Video of 2 Keynotes and 20 Sessions
Feb 10 / PRO Seminar—Using Personas to Boost Site Performance featuring Mark O'Brien
Feb 11 / Digital Marketing World—Demand Generation Free online conference