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How To Be a Social Media Strategist, Not the Social Help Desk

Jeremiah Owyang
Valerie Witt
Thu., Jan. 27, 2011, 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

As social media continues to evolve into the mainstream, social media practitioners meet increasing demands both internally (from various business units) and externally (from customers). Today's social media marketers lead social programs, participate on the front lines of social platforms, and act as resources for stakeholders, and these varied responsibilities often pull people and resources in competing directions. As a result, these emerging "Corporate Social Strategists" have a choice to make: Be proactive and become a social media decision maker—or be relegated to a social media help desk.

Here, thought leader and analyst Jeremiah Owyang presents his latest research—done in connection with MarketingProfs—that uncovers six major obstacles social strategists face today, including resistance from internal culture on the value of social efforts, measuring (and proving) ROI to the C-suite, and lack of longer-term planning (only 23 percent of marketers surveyed have a longer-term social strategy? Really?).

Of course, with challenge comes opportunity for social media marketers: Owyang points out the tremendous opportunity for marketers to develop social media programs that get ahead of these day-to-day demands and instead operate as part of a longer-term, strategic plan. Come to this seminar to learn the lessons pulled from the latest research, and put yourself on the career path of being a proactive leader!


Jeremiah Owyang is an influential thought leader on Web strategy, interactive marketing, and social technologies. He is experienced with emerging technologies that stem from the brand side, agency side, and industry analyst perspective. Jeremiah has 50,000+ Twitter followers. His Web strategy blog has more than 120,000 unique visitors and focuses on how corporations connect with their customers using Web technologies. According to Technorati, his blog is in the top 1000 of all global blogs. An accomplished speaker, Jeremiah has spoken all over the U.S. as well as Asia and Europe and keynoted at prominent industry conferences including Internet Strategy Forum, Web 2.0 Expo, and SXSW.

Previously, Jeremiah was a Senior Analyst at Forrester Research, focused on social computing for the interactive marketer. Prior to that, he was the Director of Corporate Media Strategy at PodTech Network, a podcasting and online video startup. From 2005-2007 Jeremiah held the title of Manager of Global Web Marketing at Hitachi Data Systems and launched their community and blog program. He also served as the Intranet Architect at World Savings (now Wells Fargo) and was a user experience professional at Exodus Communications.

Who Should Attend?

This seminar particularly addresses the interests of marketing professionals who are focused on (or would like to be focused on) social media—or those who manage the corporate social strategists.

What Will You Learn?

  • What responsibilities a social media strategist assumes today, and how that will change
  • What education, experience, and personality you need to excel in this role
  • Where social strategists fit within the corporate structure and how they work with other departments
  • How to find, hire, and manage the right social strategist for your organization

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