Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Results-Driven Marketing Creative in Four Steps, Part 4: Lead Gen
+ Survey Says: How Companies Use Twitter: Big Brands vs. Small Brands
+ PRO Take 10: How to Set Up Your Metrics for a Successful Campaign
+ Infographic: Three Ways to Kick-Start Your Small Business Marketing in 2014
+ My View: Four Digital Marketing Trends to Watch in 2014
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Marketing operations has become a hot topic across organizations and a key component in nearly all growth strategies. Join over 200 marketing executives March 17–19 at the Marketing Operations Executive Summit, the only event dedicated to marketing operations. Register now.
How-To Results-Driven Marketing Creative in Four Steps, Part 4: Matching the Lead Gen Process
By Cameron Avery
Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step lead generation process. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Take 10: How to Set Up Your Metrics for a Successful Campaign
In just 10 minutes, we'll review several data-capture methods, discuss which of them are appropriate for each communication type, and go over the guidelines you should use to choose the right metrics for a successful campaign. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  The 2014 Marketing Operations Executive Summit includes exclusive sessions with thought leaders across a wide variety of industries. Join us in San Diego this March and you'll walk away re-energized to make the case for more streamlined marketing operations within your organization. Register now.
Survey Says
How Companies Use Twitter: Big Brands vs. Small Brands
By Ayaz Nanji
Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Three Ways to Kick-Start Your Small Business Marketing in 2014 [Infographic]
By Hunter Boyle
Are you among 29% of small business owners and marketers who feel overwhelmed by online marketing? Check out these tips—and an infographic full of useful data—that can help you gain some control. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Four Digital Marketing Trends to Watch in 2014
By George Burciaga
Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year. Read More
Author Name
share Twitter Facebook LinkedIn
Jan 28
 FREE Seminar—How Social Media Changed Everything and Why You Need to Change with It
Feb 6
 PRO Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 13
 PRO Seminar—PreZentation Techniques to Reduce Public Speaking Stress
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Oct 9-10
 B2B Forum 2014—Boston, MA Register by February 1 and save up to $800
 
advertisement
Advertisement