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In This Issue
+ How-To: Product Portfolio Management: Working on Right New Products?
+ Podcast: We Are All in Sales: Daniel Pink Talks Selling
+ PRO: A Step-by-Step Guide to a Successful Social Media Program
+ Survey Says: Facebook Surpasses Google Maps, Now Top Mobile App in US
+ Quick Take: 5 Ways to Treat Your Retail Customers Better & Boost Profits
+ My View: The Folly of Inbound Marketing
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How-To Product Portfolio Management: Are You Working on the Right New Products?
By Rick Steinbrenner
Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you need to make sure those products launch on time? Read More
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Podcast We Are All in Sales: Daniel Pink Talks Selling on Marketing Smarts
By Matthew Grant
"We need to move away from thinking of selling something as a kind of unnatural, scurrilous act," insists Dan Pink. Selling (especially in the sense of persuading someone to do this or that) is embedded in our nature, he argues. Read More
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PRO How-To Guide: A Step-by-Step Guide to a Successful Social Media Program
This 40-page guide will teach you best-practices for garnering social media buy-in, determining strategy, creating a strong brand presence, and keeping your fans and followers happily engaged. Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Facebook Surpasses Google Maps, Now No. 1 Mobile App in US
By Lenna Garibian
Ranked by audience size, Facebook captured the No. 1 spot from Google Maps as the top US mobile app as of December 2012, according to data from the comScore Mobile Metrix. Read More
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Quick Take
Five Ways to Treat Your Retail Customers Better (and Boost Profits) in 2013
By Angel Morales
How will you treat your customers? How will you acknowledge their experiences and build loyalty? How will you encourage interaction with multiple channels? Short answer: listen to them. Longer answer: read this article. Read More
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My View The Folly of Inbound Marketing
By Dan McDade
Too many companies focus most of their time and money on inbound marketing campaigns and not enough time on outbound marketing and nurture campaigns. Here's why those companies need to refocus. Read More
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