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In This Issue
+ How-To: Lead Nurturing: 15 Key Questions Answered (Question 1)
+ Podcast: Intel's Ekaterina Walter Talks Entrepreneurial Success
+ PRO How-To Guide: Build Your Content Factory: Must-Have Tools
+ Survey Says: 3 in 4 Say Claims in Ads Are Exaggerated
+ My View: Why You Should Create Content That Educates and Entertains
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How-To Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Question 1)
By Sid Smith
This first article of a series focusing on lead nurturing asks and answers, "How do you achieve alignment between Marketing and Sales?" The series will cover 15 questions that are top of mind for companies. Read More
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Podcast A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success
By Matthew Grant
"All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of the book Think Like Zuck told me during this week's episode of Marketing Smarts. Read More
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PRO How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators and curators to blog platforms, content organizers, presentation software, video and podcast tools... and more! Read More
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Survey Says
3 in 4 Say Claims in Ads Are Exaggerated
More than three in four consumers say most of the claims that brands make in advertisements are exaggerated (57.4% say somewhat exaggerated, 19.0% say very exaggerated), and only 2.8% say the claims in various ads are very accurate, according to a study by Lab42. Read More
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My View That's Edutainment: Why You Should Create Content That Educates and Entertains
By Michele Miller
Creating a flight-safety video that educates and entertains isn't easy, but Delta rose to the challenge. Here's why you, too, should consider creating edutaining content. Read More
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Jan 10
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