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MarketingProfs
Oct 15, 2015 Vol. 14, No. 199
In this issue
1. How-To: Apply the 'Golden Circle' to Your Marketing & Performance Measurement
2.  PRO  Take 10: Seven Steps to Social Media Marketing Success
3. Survey Says: UK Business Professionals' Five Biggest Workplace Fears
4. My View: Why You Shouldn't Obsess Over Facebook's News Feed
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Advertisement  Results are in! 20+ Key Account-Based Marketing Benchmarks Revealed.
See the latest research from Demand Metric on ABM adoption and business impact for B2B Marketers. Sneak peek: 83% of survey respondents say Account-Based Marketing improves engagement with target accounts. See more key insights.
 
How-To
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How to Apply the 'Golden Circle' to Your Marketing and Performance Measurement
By Laura Patterson
Marketers are likely in the thick of marketing planning, so now is a good time to revisit how to apply both the Golden Circle and the best-practices of alignment and accountability to ensure Marketing makes a difference for the business in 2016. Read More
FOR  PRO  Members
Today's PRO Item
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Take 10: Seven Steps to Social Media Marketing Success
In just 10 minutes, we'll walk you through seven steps to creating an effective social media strategy. You'll learn how to incorporate the needs of your customer, align your tactics with your business goals and objectives, integrate other marketing initiatives, and determine the ROI of your social media marketing efforts. Read More
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Advertisement  Did you know…..? [Fact 1 of 20]: "Over 83% of B2B Marketers say Account-Based Marketing improves engagement with target accounts." New benchmark results are revealed about ABM adoption, usage, and business impact, conducted by DemandMetric and Demandbase. See more key insights.
 
Survey Says
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UK Business Professionals' Five Biggest Workplace Fears
By Ayaz Nanji
Some 40% of business professionals say public speaking is their biggest workplace fear, according to a recent report from Forward Role Recruitment. Read More
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My View
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Why You Shouldn't Obsess Over Facebook's News Feed
By Matt Cooper
Obsessing over the day-to-day performance of your Facebook Page is unproductive and destructive to your state of mind. Here's why you should stop obsessing over Page analytics and start focusing on producing great content. Read More

event calendar

Oct 15
PRO Seminar—Discover and Tell Your Business Story
Oct 20–23
B2B Marketing Forum 2015—54 sessions, 3 keynotes, and 8 workshops
Oct 27
FREE Seminar—Event Insights & ROI: Improving the Attendee Experience
Oct 29
PRO Seminar—Social Media & SEO: Tips for Successful Integration
Nov 13
Virtual Conference—Mobile Marketing | 3 online sessions FREE!

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