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By Lee W. Frederiksen PhD, Sean T. McVey, Sylvia Montgomery CPSM,
and Aaron E. Taylor
The most fundamental tenet of professional services marketing is trust. You can't expect potential clients to retain you if they don't trust you. Time was, only one path led to such trust; now, you can take another path.
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| By Christian Gulliksen |
| Journalism has a proud tradition of clever headlines—puns and other devices that grab readers' attention. But the harsh realities of SEO have dampened online wordplay wit. Yet, that doesn't have to be the case.
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| In this Take 10 Author Series webcast, Guy talks about the importance of fast, flat, and frequent communication and how to add value to your relationships via social media. He even gets into the "architecture" of a winning smile!
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| Social Marketing: Key Trends and Tools for B2Bs and B2Cs |
| More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for a potential social marketing contingent of 92%, according to Chief Marketer's 2012 Social Marketing Trends Survey.
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Three Cross-Sell and Up-Sell Tactics to Boost Email Marketing ROI
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| Everybody knows: Driving increased sales from your current customers is easier than acquiring new customers. Yet, in a recent survey, 63% of retailers said they don't use cross-sell and up-sell programs. If you're among that underperforming majority, here's how you can get started to rectify the situation.
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| By Matthew Grant |
| Recently, I heard several speakers cuss from the podium in a business environment. Though I'm no Boy Scout, I still found myself slightly shocked by the cussing. Am I just being a fuddy-duddy?
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Oct 23
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FREE Seminar—The Business of Awesome: How to Make Your Business Boom |
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Oct 23
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Oct 25
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PRO Seminar—Breaking the "Rules" of Email Marketing with DJ Waldow & Jason Falls |
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Oct 30
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FREE Seminar—Next Generation B2B Content Creation and Curation: An Executive Roundtable |
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Nov 1
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MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR |
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Nov 8
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PRO Seminar—How to Optimize and Measure Trade Show ROI
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Nov 9
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Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free! |
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