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In This Issue
+ How-To: Five Rules on How Not to Use Social Media
+ PRO: Break the Rules of Email Marketing and Still Be Successful
+ Survey Says: Tablets Driving Newspaper, Magazine Readership
+ Quick Take: Best Times to Send Email for Opens and Click-Throughs
+ My View: Are You a Content Marketing Expert? Take the Black Belt Test
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How-To Five Rules on How Not to Use Social Media
By Randall Gates
Social media is a powerful thing, which is why it can wreak havoc if misused. Here are five rules for building users' trust, interesting them in your business, and getting them to talk among themselves about it. Read More
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PRO Embrace Your Inner Rebel: How to Successfully Break the Rules of Email Marketing
Join DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, as they highlight examples of email marketing that don't follow "best-practices" yet still achieve incredible success. Read More
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Advertisement  Get the inside scoop on what works (and what doesn't) in today's marketing campaigns. Learn to make your campaigns stand out and inspire action in MarketingProfs University: Campaign Planning & Management. Save $200 when you use code WOWFACTOR.
Survey Says
Tablets Driving Newspaper, Magazine Readership
Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications almost daily. Kindle Fire users were the most likely to read newspapers and magazines via their device. Read More
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Quick Take
Best Times to Send Email for Opens and Click-Throughs [Infographic]
To find out what times during the day are best for email opens and click-throughs, GetResponse analyzed 21 million messages sent from US accounts during the first quarter of 2012. The study found that 23.63% of all email opens occur within the first hour after delivery. Within the second hour after delivery, the results drop by half. Read More
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My View Are You a Content Marketing Expert? Take the Black Belt Test
By Andy Crestodina
Only if you've mastered at least one of the techniques outlined in this post do you have a legitimate claim to the status of black-belt content marketer. Read More
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Oct 23
 FREE Seminar—The Business of Awesome: How to Make Your Business Boom
Oct 23
 FREE Seminar—Getting Started with Account-Based Marketing
Oct 25
 PRO Seminar—Breaking the "Rules" of Email Marketing with DJ Waldow & Jason Falls
Oct 30
 FREE Seminar—Next Generation B2B Content Creation and Curation: An Executive Roundtable
Nov 1
 MarketingProfs University—Campaign Planning and Management save $200 with code WOWFACTOR
Nov 8
 PRO Seminar—How to Optimize and Measure Trade Show ROI
Nov 9
 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
Dec 6
 MarketingProfs University—Content Marketing Crash Course save $200 with code YOURSTORY
 
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