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In This Issue
+ How-To: Your Mobile Marketing Strategy's Tactical Building Blocks
+ PRO: Dan Pink on How Everything You Learned About Motivation Is Wrong
+ Survey Says: Agencies Intrigued, and Confused, by Social Video Ads
+ My View: Three Ways Marketers Can Help Sales With Hot Leads
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Advertisement  Online Master of Science in Integrated Marketing Communications. Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Learn more.
How-To Your Mobile Marketing Strategy's Tactical Building Blocks
By Asi Erenberg
A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP. Read More
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PRO Take 10 Author Series: Dan Pink on How Everything You Learned About Motivation Is Wrong
In just 10 minutes, Dan Pink debunks the many myths surrounding motivation and offers tips and tricks for cultivating a true culture of motivation in the workplace. You'll learn how, as a member of a team, you can create a more motivating environment—and much more. Read More
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Advertisement  Learn to develop and manage marketing communications for a consumer-controlled media world. Earn your master's degree in Integrated Marketing Communications completely online from the Medill School at Northwestern University. Click here to learn more.
Survey Says
Agencies Intrigued, and Confused, by Video Ads on Social Networks
By Ayaz Nanji
Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo. Read More
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My View Three Ways Marketers Can Help Sales With Hot Leads
By Alexandra Burnett
Marketers now are expected to help generate, nurture, and deliver more Sales-ready leads. Here are three tips to help them start doing just that. Read More
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