That confusion is perhaps not surprising, considering that just 26% of agency execs surveyed describe themselves as "reasonably competent" regarding video advertising on social media. Another 40% say they are still "growing their capability."
Below, additional key findings from the report, which was based on data from a poll of more than 100 US agency executives. In the survey, "video advertising" was defined as campaigns marketers pay to run, and did not include branded videos posted on social networks for free.
- Agencies have the most experience running video ad campaigns on YouTube, with 63% of respondents saying they have done so.
- 12% have run video ads on Twitter and 5% on LinkedIn.
- 69% of agency executives surveyed plan to run video ad campaigns on YouTube in the next year.
- 24% plan to run video ads on Twitter and 13% plan to do so on LinkedIn.
New Social Platforms for Video Ads
- 49% of agency executives expect to to run video campaigns on Facebook as soon as the platform makes doing so possible.
- 18% expect to run video ad campaigns on Vine as soon as it is possible and 14% expect to do so on Instagram.
About the research: The report was based on data from a survey of 100 US agency executives conducted in October 2013.
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.