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Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.

That confusion is perhaps not surprising, considering that just 26% of agency execs surveyed describe themselves as "reasonably competent" regarding video advertising on social media. Another 40% say they are still "growing their capability."

Below, additional key findings from the report, which was based on data from a poll of more than 100 US agency executives. In the survey, "video advertising" was defined as campaigns marketers pay to run, and did not include branded videos posted on social networks for free.

Experience 

  • Agencies have the most experience running video ad campaigns on YouTube, with 63% of respondents saying they have done so.
  • 12% have run video ads on Twitter and 5% on LinkedIn.

Plans

  • 69% of agency executives surveyed plan to run video ad campaigns on YouTube in the next year. 
  • 24% plan to run video ads on Twitter and 13% plan to do so on LinkedIn.

New Social Platforms for Video Ads

  • 49% of agency executives expect to to run video campaigns on Facebook as soon as the platform makes doing so possible.
  • 18% expect to run video ad campaigns on Vine as soon as it is possible and 14% expect to do so on Instagram.

About the research: The report was based on data from a survey of 100 US agency executives conducted in October 2013.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji