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In This Issue
+ How-To: Nine Tips for Writing Effective SEO Content
+ Podcast: Three Lessons From Dave 'United Breaks Guitars' Carroll
+ PRO: NEW How-To Guide: The ABC's of SEO
+ Survey Says: Forrester Profiles Smartphone and Tablet App Users
+ Quick Take: How to Get the Popular Kids to Share Your Content
+ My View: Five Surefire Ways to Fail at B2B Customer Acquisition
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How-To Nine Tips for Writing Effective SEO Content
By Shelly Kramer
Content creation is a large part of what we do as marketers—and writing effective, well-optimized content is, well, important. In fact, poorly written and unoptimized Web content can render you all but invisible online. Not good... Read More
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Podcast Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll
By Matthew Grant
Dave Carroll is the man whose guitar United broke. He then created the now-famous viral video about his experience. I asked him how companies can avoid a "Dave Carroll" in their future. This is what he said. Read More
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PRO NEW How-To Guide: The ABC's of SEO
Much has changed in recent years with regard to SEO and the process of earning top rank. This 38-page guide will bring you up to speed in no time. Learn which keywords you should target, how to climb to the top in search engine results, and what you can do to get started today! Read More
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Advertisement  Save $79 on PRO membership during the month of October only! Use code OCTOBER at check out.
Survey Says
Forrester Profiles Smartphone and Tablet App Users
Mobile app users are an attractive audience for marketers, skewing younger and more affluent than other online adults in the US, according to research from Forrester. Read More
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Quick Take
How to Get the Popular Kids to Share Your Content
You have a fiercely loyal audience that loves your content and shares it, provides feedback, and helps generate leads. Problem is... your mighty audience is mighty small. What to do? You need to recruit influential people to help you expand your audience. Here's how. Read More
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My View Five Surefire Ways to Fail at B2B Customer Acquisition
By Jeff Wilson
When focusing on customer acquisition, companies often become their own worst enemies. Here are five ways that companies bring about their own failure at B2B customer acquisition. Read More
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Oct 16
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Oct 23
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Oct 25
 PRO Seminar—How to Successfully Break the "Rules" of Email Marketing and Get Better Results
Nov 1
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 Virtual Conference—Mobile Marketing: Are you up to speed? sign up for free!
 
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