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In This Issue
+ How-To: Social Media Is Only Part of the Answer
+ PRO Take 10: Create Home Page Content That Engages Visitors
+ Survey Says: Social Conversations Becoming More Positive, Global
+ Quick Take: An Argument for Content Creation Before Optimization
+ My View: Boost Social Media's Content Value With Email
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
How-To Social Media Is Only Part of the Answer
By Donna Bletzinger
The best way to embark on a social media marketing strategy is to prepare in advance. To ensure success and maximize results, learn six questions you'll need to tackle before delving into your next social strategy. Read More
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PRO Take 10: How to Create Home Page Content That Engages Visitors
In just 10 minutes, learn how to create killer homepage content that engages your visitors and invites them to take action. Find out the questions you should ask yourself during your site's planning stages, discover what (and what not) to publish on the home page itself, and get tips for crafting content that wows visitors from the get-go. Read More
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Survey Says
Social Conversations Becoming More Positive and Global
Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe. Read More
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Quick Take
An Argument for Content Creation Before Optimization
Are you building Web pages around your target search-engine keywords? You might consider reversing that process. Learn why incorporating keywords after you've created high-quality content could help you gain site visitors. Read More
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My View Boost Social Media's Content Value With Email
By Christopher Penn
Considering that the average length of a tweet's effectiveness is a mere three hours and that 92% of retweets happen within an hour or not at all, how do you get more value out of your social media efforts? With email! Read More
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@TomMartin This is why I read @davemurr: GR8 post: Are you still copy-pasting your content? https:////ow.ly/7elno
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Forum Today's Question
By hobbyglass 10/29/2011 at 3:28 PM
We want to change our business name to better reflect our product. Should we abandon our current name considering all the awareness that we have raised? Go To Question
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