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MarketingProfs
Nov 11, 2015 Vol. 14, No. 218
In this issue
1. How-To: How to Be a Better Marketer in the Era of Ad-Blocking Technology
2. Podcast: How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller
3.  PRO  5-Star Seminar: The Art of the Extraordinary Presentation, With Dan Roam
4. Survey Says: How B2B Marketers Are Using Digital Video
5. My View: Seven Secrets That Help You Find Out Whether Your PR Works Well
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How-To
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How to Be a Better Marketer in the Era of Ad-Blocking Technology
By Adam Phillips
The solution to ad-blocking software is simple: If users block ads they don't want, marketers have to offer them ads they do want—with content that digital shoppers truly enjoy. Read More
Podcast
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How Fulfillment Giant Pitney Bowes Is Powering Modern Marketing: Grant Miller on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
How does a postage meter company thrive in the era of digital marketing? By powering location technology for Twitter, for one. Grant Miller of Pitney Bowes shares the company's agile development philosophy—and more. Read More
FOR  PRO  Members
Today's PRO Item
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5-Star PRO Seminar: The Art of the Extraordinary Presentation, With Dan Roam
In this inspiring seminar, Dan Roam shows you how, with a little planning and practice, making an extraordinary presentation can be easy—and fun, both for you and for your audience. He'll discuss storylines and the use of visuals, and you'll see examples from Dan's own work. Read More
advertisement
Advertisement  Get people to try your product and stick around. Show them how to be successful before they walk away. Use targeted, automated messages to onboard new users, announce new features, and get them back on track.
Start a free 14 day trial of Intercom Engage.
 
Survey Says
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How B2B Marketers Are Using Digital Video
By Ayaz Nanji
Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO. Read More
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My View
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Seven Secrets That Help You Find Out Whether Your PR Works Well
By Aly Saxe
Most marketers feel lost when measuring their PR. After all, PR is too unpredictable, right? Not exactly. You can track your PR performance by using the right tools and best-practices—and knowing the following secrets. Read More

event calendar

Nov 10
FREE Seminar—Innovative Strategies for Mobile Engagement
Nov 12
PRO Seminar—The Recipe for an Integrated Approach to Event Marketing
Nov 13
Virtual Conference—Mobile Marketing | 3 online sessions FREE!
Nov 17
FREE Seminar—Content Marketing in 2016
Nov 19
PRO Seminar—Build, Design, and Deliver Compelling Presentations

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