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By Laura Patterson |
More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls
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Need help defining objectives for your social marketing campaigns? Check out our A Step-by-Step Guide to a Successful Social Media Program. Creating your strategy, policy, and team will be a breeze!
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Three Caveats for Multicultural Marketing
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You don't need a global business to understand the importance of multicultural marketing. Many of us have the opportunity to reach diverse audiences within our own communities. Wherever your customers may be, remember these keys tips for multicultural marketing.
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By Matt T. Grant People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts.
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