MarketingProfs University: Presentations That Resonate With Me! How to Persuade Any Audience
- Nancy Duarte
- Ann Handley
- Fri., Nov. 18, 2011, 12pm ET (9am PT)
- 60 minutes
If you say, "I have an idea for something," what you really mean is, "I want to change the world in some way." Look around you. Your clothes, language, furniture, house, city, and nation all began as ideas—visions of change—in someone's mind.
Presentations are the currency of business communications and those who master communicating with them rise faster than their peers, reach more customers than their competitors, and turn grassroots causes into a groundswell.
This class will demonstrate how to apply the methods from the book Resonate: Presenting Visual Stories That Transform Audiences to build meaningful connections with audiences that compel them to action. Learn a new way of structuring a presentation and connecting with an audience.
Changing the world starts with transforming an audience and an audience will change only if you resonate with them.
Please join us as we welcome Nancy Duarte, who has influenced the perception of some of the world's most influential brands and leaders—including Apple, TED, Facebook, Google, and Al Gore.
In order to bring you this member-favorite speaker and B2B Forum 2011 keynote presenter, we're hosting this very special PRO seminar on a Friday.
This PRO seminar is also the last class of MarketingProfs University's Content Marketing Crash Course.
Nancy Duarte is founder of Duarte Design, one of the largest woman-owned businesses in Silicon Valley. Since 1988, Duarte Design has created more than one-quarter of a million presentations. With experience working with global companies and thought leaders, Nancy Duarte has influenced the perception of some of the world's most valuable brands. Her clients include Apple, Cisco, the Food Network, Facebook, GE, Google, Al Gore, HP, Nokia, TED, Twitter, and World Bank. Seeing presentations as the most powerful persuasive medium, she was determined to crack the code on why some presentations are riveting, while others are unbearable. She released Resonate: Present Visual Stories That Transform Audiences, which identifies hidden story structures inherent in great communication. She authored the award-winning book slide:ology: The Art and Science of Creating Great Presentations, where more than 20 years of experience is distilled into visual-communication best practices.
Who Should Attend?
This session is for marketers and business leaders who are tasked with communicating clearly and persuading through verbal communications.
What Will You Learn?
- How to leverage the hidden story structures inherent in great communication
- How to connect with your audience empathetically
- How to create captivating content and craft ideas that get repeated
- How to inspire enthusiasm and support for your vision
About MarketingProfs University
Presentations that Resonate With Me! How to Persuade Any Audience is not just a PRO seminar—it's the first class in our all-new MarketingProfs University Content Marketing Crash Course.
Content Marketing Crash Course is a 14-class course created by MarketingProfs University to ensure you're putting your best foot forward in all aspects of content marketing. Register now for the complete course and learn tactics and tips from content marketing masters. PRO members save 40% on the $595 MPU rack rate.
As with all PRO seminars, Presentations that Resonate With Me! How to Persuade Any Audience
is free to PRO members.
You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.